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We are looking for a savvy data analyst who has worked with a marketing team in the past or is ready to join one for the first time.
Our Growth & Lifecycle marketing team is looking for a new team member to untangle interesting data problems and help build marketing programs to help our Talent Solutions customers.
You will be responsible for maintaining a pulse on the performance of a wide range of existing marketing programs and for surfacing new data-driven insights to underpin key strategic decisions for the business.
RESPONSIBILITIES :
- Analyze and report on multi-channel lead gen and engagement campaigns, test pilots, and nurture programs.
- Report on quarterly target performance, forecast and uncover issues across the lifecycle lead funnel.
- Identify opportunities for LTS growth through lifecycle programs whether one-off or always-on campaigns.
- Partner with business operations, marketing operations and business analytics team to run A / B and multivariate testing with a view to building out proven best practices per target segment
- Use data-driven marketing skills to identify trends / patterns to identify optimization opportunities within existing programs or in the overall customer lifecycle journey.
- Identify data discrepancies and ideate on solutions with cross-functional partners.
BASIC QUALIFICATIONS :
2+ years of experience in an analyst role, or marketing role with heavy emphasis on analytical skills
PREFERRED QUALIFICATIONS :
- BA / BS degree
- Strong knowledge of SQL
- Strong MS Excel skills
- Experience with CRM systems (e.g. Salesforce.com, Dynamics)
- Knowledge of performance / online marketing and the media marketplace
- Excellent communication, interpersonal, team building and problem-solving skills
- Ability to demonstrate resourcefulness, motivation, initiative and leadership
- Ability to build creative solutions and drive results
- Ability to work with multiple teams marketing ops, sales ops, business analytics, and others
- Ability to work in a fast-paced, startup environment
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