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CD&A - Director Media Analytics
CD&A - Director Media AnalyticsAmgen • Newbury Park, CA, US
CD&A - Director Media Analytics

CD&A - Director Media Analytics

Amgen • Newbury Park, CA, US
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Join Amgen's Mission of Serving Patients

At Amgen, if you feel like you're part of something bigger, it's because you are. Our shared missionto serve patients living with serious illnessesdrives all that we do.

Since 1980, we've helped pioneer the world of biotech in our fight against the world's toughest diseases. With our focus on four therapeutic areas Oncology, Inflammation, General Medicine, and Rare Disease we reach millions of patients each year. As a member of the Amgen team, you'll help make a lasting impact on the lives of patients as we research, manufacture, and deliver innovative medicines to help people live longer, fuller happier lives.

Our award-winning culture is collaborative, innovative, and science based. If you have a passion for challenges and the opportunities that lay within them, you'll thrive as part of the Amgen team. Join us and transform the lives of patients while transforming your career.

What You Will Do

Let's do this. Let's change the world. The Media Analytics team is part of the Customer Data & Analytics department and helps Amgen refine its media strategies, optimize audience targeting, and pressure test agency recommendations from an analytical standpoint, leveraging inputs from cross functional teams.

This role requires a combination of media and therapeutic area knowledge, analytical competence, cross-functional collaboration, and a proactive approach to ensure that our media initiatives align with our brand objectives and deliver optimal results. You must be a strong voice in executive meetings with an ability to present complex analytical insights and recommendations in a concise and clear manner and influence partners into taking actions.

As the team leader, you will help recruit, mentor, and develop a team of analytics experts (onshore & offshore), encouraging a culture of excellence and continuous learning.

Flexible Commuter role to Thousand Oaks, CA or Deerfield, IL office. You will work on-site a minimum of 2-3 days a week.

  • Support the overall analytics strategy and governance, establishing and implementing robust HCP and DTC measurement frameworks, with KPIs and learning agendas tailored to brand goals.
  • Connect execution to leading and lagging outcomes. Run monthly and quarterly readouts focused on driving continuous optimizations and transforming learnings into playbooks that drive execution excellence.
  • Complete analytics and measurements across web, paid and owned media, marketing CRM, and other relevant digital channels, to generate insights on media execution, audience relevance and creative performance.
  • Leverage clean room solutions to design and analyze brand-specific audiences, and personas, that can enhance HCP and consumer targeting. Evaluate reach and quality by channel to minimize overlap and optimize frequency.
  • Partner with MarSci Operations and Data engineering teams to deliver governed data models, automated pipelines, and executive-ready dashboards.
  • Support and participate in Amgen's taxonomy governance helping drive best practices and consistency on our strategy to launch and track our marketing initiatives. Advocate for high standards in data quality, consent, and privacy.
  • Drive cross-functional alignment between marketing, analytics, and media strategy groups, translating analytics to actionable recommendations and influencing senior partners for data-driven decisions.
  • Apply pharma-specific data (TRx, NBRx, claims, EHR, copay, hub data, etc.) to improve and contextualize digital insights.

What We Expect Of You

We are all different, yet we all use our unique contributions to serve patients. The collaborative professional we seek is a leader with these qualifications.

Basic Qualifications :

Doctorate degree and 4 years of analytics, operations or pharma experience

OR

Master's degree and 8 years of analytics, operations or pharma experience

OR

Bachelor's degree and 10 years of analytics, operations or pharma experience

In addition to meeting at least one of the above requirements, you must have at least 4 years experience directly managing people and / or leadership experience leading teams, projects, programs, or directing the allocation or resources. Your managerial experience may run concurrently with the required technical experience referenced above

Preferred Qualifications :

  • Proven leadership in digital analytics spanning media, web, and CRM; experience crafting KPI frameworks and campaign optimization for HCP and consumer audiences.
  • Hands-on familiarity with web and digital stacks, ad and analytics platforms (Adobe / GA, Campaign Manager, DV360, Meta), with experience crafting and executing experimentation / measurement initiatives.
  • Working knowledge of SQL / Python and cloud data ecosystems (Databricks, Snowflake, Azure).
  • Strong project management and organizational skills to manage multiple priorities in parallel, ensuring projects remain on track, individual teams are focused on core priorities and partners are informed on relevant progress. Experience with agile and kanban methodologies.
  • Experience partnering with Brand and Finance; ability to influence without formal authority and navigate ambiguous, fast-moving priorities. Well versed in data storytelling for executives.
  • Experience in Pharma / biotech or other regulated industry with strong understanding of compliance, privacy, and consent practices.
  • What You Can Expect Of Us

    As we work to develop treatments that take care of others, we also work to care for your professional and personal growth and well-being. From our competitive benefits to our collaborative culture, we'll support your journey every step of the way.

    The expected annual salary range for this role in the U.S. (excluding Puerto Rico) is posted. Actual salary will vary based on several factors including but not limited to, relevant skills, experience, and qualifications.

    In addition to the base salary, Amgen offers a Total Rewards Plan, based on eligibility, comprising of health and welfare plans for staff and eligible dependents, financial plans with opportunities to save towards retirement or other goals, work / life balance, and career development opportunities that may include :

  • A comprehensive employee benefits package, including a Retirement and Savings Plan with generous company contributions, group medical, dental and vision coverage, life and disability insurance, and flexible spending accounts
  • A discretionary annual bonus program, or for field sales representatives, a sales-based incentive plan
  • Stock-based long-term incentives
  • Award-winning time-off plans
  • Flexible work models, including remote and hybrid work arrangements, where possible
  • Apply Now And Make A Lasting Impact With The Amgen Team

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