Head of Global Campaigns & Demand Generation, Center of Excellence

Job Description

Your Career

Reporting into the CMO directly, as the Head of Global Campaigns and Demand Generation, Center of Excellence you will have strategic responsibility for developing and implementing comprehensive marketing campaign strategies across the Palo Alto Networks portfolio.

This position plays a critical role in driving brand awareness, market share, and revenue growth globally. You will lead a team of marketing professionals and collaborate closely with marketing leadership and cross-functional teams to ensure alignment with global and regional business objectives.

Your Impact

• Develop and execute a comprehensive global strategy for campaigns and demand gen aligned with Palo Alto Networks business objectives and revenue targets
• Develop a comprehensive marketing strategy from Brand to Demand with connected messages across the full funnel to drive pipeline growth and customer acquisition
• Oversee all aspects of the demand generation funnel, from lead generation to qualification and pipeline creation
• Collaborate with other heads of marketing functions, such as Product Marketing, Regional Marketing, Corporate Marketing and Marketing Operations to leverage expertise and resources
• Provide leadership to design and implement transformation to scale operations and support Palo Alto Networks' growth strategy
• Seek ways to continuously optimize for high performance, efficiencies, and scale
• Establish metrics for campaign effectiveness, analyze performance data, and optimize campaigns based on insights to continually improve ROI and impact
• Utilize core marketing & sales tools for data insights and reporting
• Enable & empower geo-aligned senior demand generation leaders to align global strategies and campaigns to localized sales and market needs
• Communicate regularly with regional stakeholders to understand market trends, competitive landscapes, and customer needs
• Lead and inspire a diverse team of marketing leaders and professionals, fostering a culture of innovation, collaboration, and excellence
• Foster a collaborative and innovative team culture that encourages creativity and excellence in execution
• Analyze performance data, generate actionable insights, and make data-driven recommendations for continuous improvement
• Provide regular updates to senior sales leadership on campaigns performance, challenges, and opportunities

Qualifications

Your Experience

• Proven track record (15+ years) of success in campaign and demand generation leadership roles within the enterprise / larger enterprise tech industry, Cyber Security is a plus
• Deep experience in the multi-pronged demand generation functions (field, channel, digital, campaign)
• Global leadership experience with a deep understanding of different geographic requirements and go-to-market strategies
• Demonstrated success acting as the business partner to executives (Product, Marketing and GTM, leading change in times of ambiguity
• Experience in generating new and innovative approaches to problems and challenging the status quo and is constantly looking for ways to change the game
• Proven track record of innovation, creativity and leading iteration
• Demonstrated success acting as the business partner to executives (Product, Marketing and GTM, leading change in times of ambiguity
• Solid experience inclusively communicating to ensure diversity of voice is heard, considered, and enabled while empowering others to do the same
• Ability to see and communicate the big picture in an inspiring way - Able to determine opportunities and threats through intimacy with the business and comprehensive analysis of current and future trends
• Proven track record striving for excellence, both personally and across the teams you've led
• Proven ability to plan, organize, schedule, and budget in an efficient, productive manner with a focus on key priorities
• Solid understanding of Marketing metrics and actions that can be taken to continuously improve pipeline creation, conversion at each stage of the funnel, ultimately resulting in increased marketing-sourced pipeline and bookings
• Strong leadership and people management skills, with the ability to motivate and inspire cross-functional teams
• Ability to set goals, drive team performance and excellence - Gives clear direction and goal-setting that is aligned to business priorities and outcomes, disciplined at measuring performance against
• Willingness to travel as required
• Bachelor's degree or master’s degree in business, marketing, or technology is preferred - MBA preferred or equivalent military experience required

Additional Information

The Team

Our Marketing team has an opportunity like no other industry : high impact work and the chance to change the future of digital security.

This team builds materials for our partners, our sales teams, and our industry. Being in Marketing at Palo Alto Networks means that you will be in the midst of the changes impacting our industry, and helping our internal teams, customers, and partners address the ever-changing threats we all face on a day-to-day basis.

You will be part of a growing, passionate, and dynamic team with an opportunity to work on challenging and exciting projects centered on what we believe is one of the most significant mission statements in the world.

We also strive to be the most people-centric company ever! That means we’re constantly working to make your experience amazing, and you are part of the team breaking boundaries of what the workplace can be!

Compensation Disclosure

The compensation offered for this position will depend on qualifications, experience, and work location. For candidates who receive an offer at the posted level, the starting base salary (for non-sales roles) or base salary + commission target (for sales / commissioned roles) is expected to be between $262000 - $357000 / YR.

The offered compensation may also include restricted stock units and a bonus. A description of our employee benefits may be found here .

Our Commitment

We’re problem solvers that take risks and challenge cybersecurity’s status quo. It’s simple : we can’t accomplish our mission without diverse teams innovating, together.

We are committed to providing reasonable accommodations for all qualified individuals with a disability. If you require assistance or accommodation due to a disability or special need, please contact us at [email protected] .

Palo Alto Networks is an equal opportunity employer. We celebrate diversity in our workplace, and all qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or other legally protected characteristics.

All your information will be kept confidential according to EEO guidelines.