Senior Marketing Manager – Public Sector
About the job
Check you match the skill requirements for this role, as well as associated experience, then apply with your CV below.
At Archive360, we're on a mission to help organizations reduce the risk of migrating their growing volumes of data to the cloud, and securely manage it there.
Our patented software platform brings control, context and compliance to digital transformation and cloud adoption through secure onboarding,classificationand management.
We empower enterprises, government agencies and IT services providers around the world to securely address tough issues regarding the retention, disposition and availability of their data in the cloud.
The Opportunity
Due to the continued success that Archive360 enjoys, we are growing our team and need an experienced, dynamic, self-starting, creative B2B marketing professional who can build and execute demand generation programs that support our expanding Public Sector sales teams and partner channel to help communicate the benefits of our business to diverse audiences across United States Federal and State government agencies.
As an integral member of a dynamic, results-focused global marketing team, your responsibilities will include (but not be limited to) the following :
Plan, build and execute targeted demand generation programs that drive selling opportunities for the Archive360 Public Sector sales team
Work with our Public Sector partners to build and execute partner-specific content and programs
Develop, enhance and maintain all public sector marketing collateral for web, print and other marketing channels
Analyze relevant data, and use insights to guide marketing strategies, optimize campaigns, and measure performance
Work cross-functionally with our public sector sales and channel team to build campaigns and events to help drive demand and awareness
Work with our marketing tech stack (marketing automation and CRM tools) to build and manage demand generation activities
Leverage your social media marketing experience to coordinate and execute social posts
Position Requirements
Minimum 5-7 year’s business-to-business marketing experience, including experience specifically in the US Federal Government technology sector
B.S. or B.A. Degree required as a minimum
Experience marketing with and through channels / partners
Must demonstrate the ability to take initiative and think independently
Excellent interpersonal and communications skills
Successful candidate must be highly energetic and focused
Ability to multitask and flexibility to perform with shifting priorities
Strong project management and event management skills a must
A team player
Strong attention to detail
Should have strong Microsoft Office Skills
Experience working with HubSpot and Salesforce a plus
Experience in the Data Migration, Information Management, Legal and Discovery markets or related technology a plus
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