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Principal GTM Enablement Manager - Enterprise
Principal GTM Enablement Manager - EnterpriseIntercom • San Francisco, CA, US
Principal GTM Enablement Manager - Enterprise

Principal GTM Enablement Manager - Enterprise

Intercom • San Francisco, CA, US
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Principal Gtm Enablement Manager - Enterprise

Intercom is the AI Customer Service company on a mission to help businesses provide incredible customer experiences.

Our AI agent Fin, the most advanced customer service AI agent on the market, lets businesses deliver always-on, impeccable customer service and ultimately transform their customer experiences for the better. Fin can also be combined with our Helpdesk to become a complete solution called the Intercom Customer Service Suite, which provides AI enhanced support for the more complex or high touch queries that require a human agent.

Founded in 2011 and trusted by nearly 30,000 global businesses, Intercom is setting the new standard for customer service. Driven by our core values, we push boundaries, build with speed and intensity, and consistently deliver incredible value to our customers.

What's The Opportunity?

Intercom is launching a new Enterprise motion, and the Enablement team is expanding to support this next phase of growth. We are seeking a Principal GTM Enablement Manager - Enterprise based in San Francisco to serve as a critical strategic business partner to our Head of Enterprise. This is a unique opportunity to build from the ground up as we scale our approach to selling into the world's largest companies.

You will be responsible for shaping and executing the enablement strategy that empowers our Enterprise Account Executives and Relationship Managers to navigate complex buying groups, deliver strategic value, and win large-scale deals. You will work closely with Sales Leadership, Product Marketing, Operations, R&D, and other cross-functional partners to ensure our field teams are equipped to succeed in this new segment.

What Will I Be Doing?

Reporting to the Senior Director of Global GTM Enablement, you will lead Enterprise enablement efforts and support global Enterprise initiatives. You will :

  • Partner directly with the Head of Enterprise to define enablement priorities that align to our business strategy and Enterprise sales goals.
  • Build and execute learning programs that reflect the complexity of Enterprise deals, including multi-threaded discovery, technical integration, procurement navigation, and executive alignment.
  • Design sales plays and deal guidance to support Enterprise field teams in creating and capturing value.
  • Translate product and market knowledge into actionable content, messaging frameworks, and tools tailored for Enterprise audiences.
  • Lead onboarding for new Enterprise sellers and build ongoing learning experiences that drive continuous improvement.
  • Deliver live and virtual training sessions, workshops, and coaching engagements.
  • Work cross-functionally with Enablement, Product Marketing, Business Systems, and Sales Ops to ensure Enterprise teams have the right tools, content, and context to succeed.
  • Monitor performance data using platforms like Gong and Salesforce to measure impact and identify opportunities for coaching or intervention.
  • Drive alignment across global stakeholders to ensure the Enterprise team is supported consistently across regions.

What Skills Do I Need?

  • 10+ or more years of experience in Sales Enablement or Enterprise SaaS sales, with a focus on large, complex accounts
  • Demonstrated success supporting or leading strategic sales motions into Enterprise accounts
  • Experience designing and delivering high-impact training programs, both in-person and virtually
  • Ability to simplify complex concepts and deliver them in a way that resonates with seasoned sellers
  • Strong project management and cross-functional collaboration skills
  • Ability to influence senior leaders and navigate ambiguity while driving clarity and results
  • Working knowledge of sales processes and methodologies such as MEDDICC or Command of the Message
  • Data-driven mindset with experience tracking enablement effectiveness and business outcomes
  • Bonus Skills & Attributes

  • Experience in a high-growth B2B SaaS company
  • Familiarity with Enterprise sales tools including Salesforce, Gong, Glean, and Outreach
  • Command of the Message certified
  • Familiar with Corporate Visions programming
  • Experience working with globally distributed teams
  • Comfort operating in a fast-paced and evolving environment
  • Benefits

    We are a well-treated bunch, with awesome benefits! If there's something important to you that's not on this list, talk to us!

  • Competitive salary and meaningful equity
  • Comprehensive medical, dental, and vision coverage
  • Regular compensation reviews - great work is rewarded!
  • Flexible paid time off policy
  • Paid Parental Leave Program
  • 401k plan & match
  • In-office bicycle storage
  • Fun events for Intercomrades, friends, and family!
  • Proof of eligibility to work in the United States is required.
  • The base salary range for candidates within the San Francisco Bay Area is $167,000 - $196,000. Actual base pay will depend on a variety of factors such as education, skills, experience, location, etc. The base pay range is subject to change and may be modified in the future. All regular employees may also be eligible for the corporate bonus program or a sales incentive (target included in OTE) as well as stock in the form of Restricted Stock Units (RSUs).

    Intercom has a hybrid working policy. We believe that working in person helps us stay connected, collaborate easier and create a great culture while still providing flexibility to work from home. We expect employees to be in the office at least three days per week.

    We have a radically open and accepting culture at Intercom. We avoid spending time on divisive subjects to foster a safe and cohesive work environment for everyone. As an organization, our policy is to not advocate on behalf of the company or our employees on any social or political topics out of our internal or external communications. We respect personal opinion and expression on these topics on personal social platforms on personal time, and do not challenge or confront anyone for their views on non-work related topics. Our goal is to focus on doing incredible work to achieve our goals and unite the company through our core values.

    Intercom values diversity and is committed to a policy of Equal Employment Opportunity. Intercom will not discriminate against an applicant or employee on the basis of race, color, religion, creed, national origin, ancestry, sex, gender, age, physical or mental disability, veteran or military status, genetic information, sexual orientation, gender identity, gender expression, marital status, or any other legally recognized protected basis under federal, state, or local law.

    Is this role not quite what you're looking for? Join our Talent Community to stay connected with us.

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