Senior Copywriter - Brand

Job Description

Job Description

Senior Copywriter

Position : Full-Time

Location : This position offers remote work from Los Angeles. Please be aware that applications from candidates residing outside of (California / Colorado) will not be considered.

OVERVIEW

Movement Strategy is looking for a Senior Copywriter to develop concepts, source and curate UGC and write copy for Amazon Home social campaigns and channels (including TikTok, IG / Reels, Pinterest, YouTube Shorts and Meta).

You will report to the Group Creative Director and work closely with multidisciplinary teams including art directors, designers, strategy, content and engagement, data and insights and account teams to develop scroll-stopping concepts, content and copy that leverages data and trends to engage millions of followers.

You will also help to evolve our voice and tone while mentoring mid-level and junior copywriters and continuing to help grow our social presence.

A BIT ABOUT US

Movement Strategy believes that social media is the most important marketing channel. At Movement, we lead the best brand social channels (like Netflix, Amazon, WarnerMedia, Intuit and more) to make award-winning social-centric work that breaks through the cultural zeitgeist and drives unparalleled brand growth.

Our vision is to create a future where brands add real value to every community they touch and our employees get to be a part of creating that future.

Our remote team of high-performers spans the United States and thrives on collaboration and innovation, fostering an environment where diverse perspectives are valued and creativity is encouraged at every turn.

We prioritize professional growth and development, offering continuous learning opportunities and a supportive atmosphere that empowers our teams to push boundaries and deliver exceptional results.

KEY FOCUS AREAS

• Ideate and develop social-centric creative concepts and copy for organic posts, video, evergreen, campaigns and more across TikTok, IG / Reels, Pinterest, YouTube Shorts, Meta and emerging platforms.
• Collaborate with the creative team to brainstorm proactive, reactive and day-to-day concepts that align with the client's brand voice and marketing objectives.
• Craft clear, engaging and on-brand messaging that captures the attention of the target audience and drives engagement.
• Work closely with designers and video editors to ensure that the visual elements of the content complement the copy and enhance the overall message.
• Source and curate UGC and music that helps bring creative concepts to life.
• Partner with ACDs, art directors and designers to develop creative presentation decks with an eye on brevity and strong insights.
• Review, edit and proofread copy to ensure accuracy, clarity and consistency across all channels.
• Confidently present creative concepts, copy, rationale and solutions to remote clients and teammates in twice-weekly reviews.
• Manage feedback from clients and internal stakeholders with grace and professionalism.
• Provide mentorship and guidance to mid-level and junior copywriters, fostering a collaborative environment .
• Stay up-to-date with social media trends, platform updates and best practices to ensure our content remains relevant and effective
• Leverage performance data and insights to optimize future creative concepts to improve results.
• Collaborate with the Content & Engagement team on content calendars and strategies.
• Proactively seek ways to streamline creative operations and provide recommendations for process optimizations to creative leadership.
• Work in lockstep with Project Managers to keep production running smoothly.

QUALIFICATIONS + KEY FOCUS AREAS

• 5+ years of experience in copywriting, preferably with a focus on social media or digital marketing (agency and / or in-house).
• 3+ years of experience developing social copy, campaigns and / or content.
• Proven track record of developing successful social media campaigns for large brands, with a portfolio showcasing your work.
• Bachelor's degree in English, Marketing, Communications, Journalism or a related field and / or Ad School experience.

IDEAL QUALITIES

• High-energy, curious, confident and tenacious with a leadership mindset.
• Constantly looking for opportunities to evolve and advance the creative.
• Passion for discovering new social media trends, insights and technologies.
• Interest in leveraging AI to enhance the creative process.
• Strong presenter who is comfortable communicating directly with clients and teammates.
• Nimble self-starter who excels at taking initiative, taking ownership of the work and treating your client's business as if it were your own.
• Track record of success in building strong relationships, leading teams, influencing others, and navigating client culture.
• Diverse and inclusive perspective, embracing different viewpoints and backgrounds within the team.
• Strive to make others' jobs easier (no matter who they are or what they do)
• Committed to creating a positive and open working environment.
• Unmatched attention to detail and quality control.

Benefits & Perks

Movement Strategy's approach to the future of work : We embrace a remote culture and empower our employees to work wherever they feel most productive.

To facilitate in-person collaboration, we have a partnership with WeWork which allows our employees to have a membership to any location nationwide.

We recruit in our three main states of California, Colorado, and New York.

As a leader in social advertising, we rely on the creativity of our people to deliver the best work for our clients. In return, we invest in our employees by offering them a diverse suite of benefits from best-in-class carriers, with enough choice and flexibility to keep our team and their families healthy and happy today and tomorrow.

• 100% employee contribution for health (base plan), vision, and dental
• 401K Retirement Plan with Company Match
• Short and Long Term Disability
• Life Insurance & AD&D
• Paid Parental Leave
• Fully-Remote Agency
• Unlimited Paid Time Off
• Take-As-You-Need Paid Time Off
• Take-As-You-Need Paid Mental Health Days
• 10 days minimum required off per year

11) Company Paid Holidays

3) Summer Fridays- Fully Off

• Week-Long Winter Agency Closure
• Support for continued education
• New Business Referral Bonus
• Movement Journey Program - Stipend for personal growth
• Health and Wellness Program
• WeWork Membership
• Positive Impact and Diversity, Equity, and Inclusion (DEI) Committees
• Employee Resource Groups

SALARY & COMPENSATION

In compliance with local and state law, we are disclosing the compensation for roles that will be performed in New York City, Colorado, and California.

The range listed is just one component of Movement Strategy's total compensation package for employees. Individual compensation varies based on location, business needs, level of responsibility, experience, and qualifications.

Other rewards may include annual bonuses, short- and long-term incentives, and program-specific awards.

A successful applicant's actual base salary may vary based upon, but not limited to, skill sets, years of relevant experience, qualifications, and certifications or other professional licenses held.

Movement Strategy prides itself on providing competitive salaries and actively works to ensure there is pay equity across the company.

Pay Range : $90-103k salary per year

Movement Strategy is an Equal Opportunity Employer

Don't meet every single requirement? Studies have shown that women and people of color are less likely to apply for jobs unless they check every single box.

Movement Strategy is dedicated to building a diverse and inclusive workplace and strongly encourages those from historically and systemically marginalized communities to apply.

We believe that what we put out into the world matters. And since we were founded on the principles of paving our own path, we take bold steps toward what we believe is the right direction.

This means addressing the big stuff : the systems of inequality that impact some of us far more than others. As culture creators, we firmly believe we have a responsibility to our colleagues, clients, communities, and the industry to live up to the Movement's name.

We confront inequities head-on as they come, knowing that this work is never done and that we must keep the momentum.