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Senior Lifecycle Marketing Manager

VirtualVocations
Greensboro, North Carolina, United States
Full-time

A company is looking for a Senior Lifecycle Marketing Manager for their Credit Card division.Key ResponsibilitiesDevelop comprehensive lifecycle marketing strategies to drive card account opens, activation, and ongoing usageCollaborate with cross-functional teams to align marketing efforts with product and business goalsManage campaign automation and personalization, analyzing performance metrics to optimize campaignsRequired QualificationsBachelor's Degree in Business, Finance, Marketing, or a related field6+ years of direct-to-consumer lifecycle management experienceProven track record in driving lifecycle marketing strategy and activities at scaleExperience in directing creative decisions for lifecycle marketingExperience presenting channel strategy and campaign results to leadership

12 days ago
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