DIGITAL AND SOCIAL MARKETING AND CONTENT MANAGER
ASA ENTERTAINMENT
ASA Entertainment has been a leader in action sports event and content production since 1994. Our company develops, manages and executes over 250 event days and television programs annually in skateboarding, BMX, snowboarding, surfing, freestyle motocross and music
We are currently seeking a Digital and Social Brand Marketing and Content Manager to create, direct and implement the company's web, social, mobile, digital, editorial and content plans.
The job encompasses content development, strategic planning, tactical execution, social listening and consumer engagement, from both a B-to-B and B-to-C perspective.
The position is responsible for utilizing the company's assets to form a cohesive, impactful plan that delivers on a variety of objectives.
The person in this position must possess the ability to create content, strategically execute its distribution and analyze the results.
The ideal candidate would be a passionate, proactive, creative, highly-organized, hard-working self-starter with a minimum of 4 years of work history in digital and social media communications .
The position is based in Indialantic, FL (two blocks from the ocean) and reports directly to senior management.
Responsibilities Include :
- Help to develop an overall ASA brand strategy
- Develop and implement a social media strategy with specific goals and tracking process to increase followers and engagement
- Execution of social strategy; content publishing and social ad creation
- Create / edit effective video content for social and web
- Help to manage the company's web sites and video content
- Compose and execute the company's paid social media strategy and external ads
- Develop and implement an email marketing strategy
- Identify and establish partnerships for digital content distribution
- Research, identify, secure and manage third-party agencies and media partners
- Oversee the execution of the company's content distribution strategy
- Involvement in defining and managing the company's event marketing and media strategies, media buying and partnership development
- Oversight of the company's public relations efforts
Skills Required :
- Strong understanding of digital and social media marketing, SEO, AdWords, digital / social media buying, trends in technology, social listening, etc.
- Proven track record of developing successful digital and social media campaigns that increased traffic and user engagement
- A strong understanding of the WordPress CMS platform
- High standards for writing and proof reading
- Video editing skills
- Business and Partnership development
- Paid Social Ad Campaign Platforms
- Knowledge of Google Suite products
- Graphic design skills with Adobe products and software's (Photoshop, Illustrator, etc.)
- Strong computer skills : MS Office Suite for Mac, Adobe Suite
- Bachelor's or Master's degree in Marketing / Communications / Public Relations / Advertising or related field
- Basic knowledge of action sports a plus
ASA Entertainment has been an established industry leader for the past 30 years and offers a fast-paced work environment and competitive benefits package.
Bachelors degree from a 4 year University and a minimum of 4 years of relevant experience is required.
Please submit a cover letter and resume with your application.
Job Questions :
- Are you willing to re-locate to Indialantic, FL (2 blocks from the beach)?
- How many years of experience do you have in social media and / or marketing? Briefly describe your experience.
- Do you have experience with video editing? If yes, which software do you use and what is your level of proficiency from a 1 (beginner) to a 10 (expert)?
- Do you have experience with the graphic design programs? If yes, which ones?
- Do you have experience with executing paid social media buying and strategy? If so, briefly describe.
- What type of company do you want to work for?
- Do you have any business development experience? If so, briefly describe.
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