Senior Director, Marketing Science – Hearts & Science/Omnicom Media Group

html

The full job description covers all associated skills, previous experience, and any qualifications that applicants are expected to have.

The Company : Hearts & Science has been inspired by confident marketers seeking business advantage in a world of personalized digital marketing, where CRM and addressable channels converge, and decisions must be made in real time to aggregate effective reach and deliver the right message at the right time.

Designed to inform brand strategies with real-time insights, Hearts & Science is a data-driven marketing agency with expert media planning and buying capabilities, among other services that include shopper marketing, marketing innovation, and content activation.

Senior Director, Marketing Science

As the Senior Director at Hearts & Science, you will serve as a senior analytics and insights leader for a key Hearts & Science theatrical entertainment client, overseeing all day-to-day data and analytics deliverables as well as serving as the key point of contact for clients on all things concerning marketing science, reporting, and optimization.

You will ensure key business constituents understand drivers of performance, help them find growth levers, and identify opportunities for optimization.

As Senior Director, you will lead the business through all efforts that drive analytics performance and potential by using existing and new data sources, techniques, and automation solutions.

You’ll come up with solutions to tough analytical problems and deliver strategic insights for the business, reporting to the Executive Director, Marketing Science with accountability to overall account leadership.

Qualifications

• 10+ years of experience at a media agency, marketing analytics firm, or in a quantitative, data-driven field with a focus on media measurement use cases
• Excellent communication and presentation skills are a must, with the ability to simplify complex concepts for a wide audience
• Excellent strategic thinker who is willing to take risks and challenge the status quo
• Strong leader who can demonstrate analytic skills, problem solving, and independent decision making
• Retail or fashion brand experience is a plus
• Experience with Upper- and Mid-Funnel media decision frameworks and KPIs. Performance media experience desirable
• Familiarity with marketing technology (e.g., Data Management Platforms, API-driven conversion measurement), ad-serving (e.

g., Google DCM), and web analytics tools (e.g., Google Analytics, Adobe Analytics)

• Familiarity with media publisher measurement capabilities (e.g. DV360, Meta, Snapchat, YouTube)
• Experience applying marketing mix modeling / econometric analysis and / or other branches of market research to media applications

Responsibilities

Leadership / Support Role

• Management and prioritization of the business’s overall analytical needs and opportunities
• Defines the business questions that need to be answered, identifies appropriate analytical solutions in addition to identifying and readying relevant data sources for analysis
• Manage and develop staff in learning best practices, and improving speed and accuracy of reports as well as ad hoc analytics deliverables
• Lead client analytics discussions involving reporting, optimization, and recommendations for improving performance
• Partner with client internal analytical teams to work towards common business outcomes, providing and asking for support proactively when necessary

Analytics Strategy

• Attend client meetings and actively participate in the preparation and presentation
• Actively engaged with the clients and play a key role in strategy development regarding the collection, manipulation, and analysis of data across various LOBs and departments such as investment, strategy, and digital audience planning
• Create new data-driven approaches for the purpose of generating business insights through data analytics, information visualization, and addressing unanswered business issues in a proactive manner

Analytics

• Play a key role in development and application of analytical algorithms, solutions, and methods where possible with a view of driving and enhancing data systems and streamlining business processes
• Strives to improve the quality of analytics solutions on a consistent basis and ensuring delivery of high-quality deliverables for all functions of the business and in the definition of metrics that track the business's performance at different fronts

Collaboration

You are highly collaborative and, as such, you will facilitate joint brainstorming and team collaboration across different internal teams (such as strategy, investment, and creative) and externally with clients.

Work closely with the central agency analytics team in establishing departmental goals and strategies, as well as collaborating with numerous departments across the business, aiding them in the proper use of data and analytics outputs.

Automation / Reporting

Ensure the most appropriate automation solutions, internal and external, are evaluated, implemented, and streamlined where necessary, to ensure business efficiency and enable cross-departmental engagement.

Partner with the offshore reporting and database group to develop solutions which increase automation and efficiency for onshore marketing science team members.

J-18808-Ljbffr