Demand Generation Marketing Lead

Job Description

Job Description

For more than 35 years, SERVPRO of Richmond, Chesterfield, Henrico, and Tri-Cities has been making a difference in our community and we are excited about our expansion in the Chesapeake, VA, Newport News, VA, and Arlington, VA area! This locally owned and operated, family-run business started from the ground up to become one of the largest, most stable, and well-respected disaster restoration companies on the East Coast.

Though we are ever-growing, we still maintain a close-knit, family environment, and truly pride ourselves on the collective goal of helping people through their fire and water disasters.

As deemed one of the Top Workplaces in both Richmond & Chesapeake, our SERVPRO team will actively invest in the development and advancement of your career, while you enjoy the gratifying experience of helping people through difficult situations.

We invite you to join our team, or rather our Team Bahen family, and feel the accomplishment of directly impacting our community by helping making fire and water damage Like it never even happened.

Our company offers a robust benefit package, continuous education opportunities, and a fantastic team-oriented environment.

Key Responsibilities

Demand Generation Strategy Development

• Create and implement a go-to-market (GTM) strategy with clear messaging.
• Create a demand generation strategy to meet short-term and long-term revenue goals.
• Continuously refine the strategy using data insights to drive demand and business growth.

Campaign Planning & Execution

• Plan and execute multi-channel campaigns using digital advertising, social media, email marketing, and content marketing.
• Write creative briefs to guide campaign asset development, ensuring brand and product alignment.
• Launch and optimize Google Ads, LinkedIn Ads, and Facebook Ads.
• Conduct A / B testing and experiments to optimize campaign performance.
• Improve the website for better conversion, focusing on user experience, page load speed, mobile responsiveness, and form design.
• Define and implement retargeting strategies.

Lead Generation & Nurturing

• Develop strategies to generate high-quality leads.
• Capture and nurture prospects through the sales funnel to convert them into customers.
• Implement lead scoring systems and collaborate with sales teams to prioritize and follow up on leads.

Budget Management

• Manage and allocate budgets across demand generation channels.
• Monitor spending and Return on Ad Spend (ROAS), adjusting strategies to maximize marketing investments.

Content Development for Demand Generation

• Work with product marketing to create content that drives lead generation and resonates with the target audience.
• Use content across various channels to engage prospects and nurture leads through the sales funnel.

Performance Tracking & Optimization

• Monitor, analyze, and report on KPIs to optimize performance and growth.
• Compile performance reports and analyze metrics such as CPA, CPL, CPI, ROI, LTV, and social media KPIs.
• Adjust strategies based on data insights to improve results.
• Present campaign performance reports to the stakeholder.

What We're Looking For

• 5+ years in digital marketing with a successful track record in customer acquisition strategies.
• Proficient in Google, Meta, and LinkedIn platforms.
• Strong analytical skills and experience with B2B SaaS marketing metrics.
• Proficient in CRM marketing, including email, push, and SMS.
• Skilled in Google Analytics, Google Tag Manager, and Mixpanel.
• Proven success in direct response marketing.
• Experienced in managing website pages, digital ads, and sales processes.
• Skilled in creating and optimizing marketing funnels.
• Excellent communication, collaboration, project management, and organizational skills.

This is a remote position.