- 3 month initial contract, 20-25 hours / week
- Pay $40-55 / hr. depending on experience
- Location : Los Angeles OR New York, flexible remote - onsite content shooting may be required
Our client is a fitness influencer and entrepreneur with a very successful workout app to help people have fun at home workouts.
The Social Media Strategist will work with the Founders to design and implement a comprehensive social media strategy across brand and founder channels with the aims of driving revenue and building and scaling their community.
Responsibilities
- Develop and implement overall social media strategy across key platforms, including but not limited to Instagram, TikTok, and YouTube.
- Develop content for Instagram, TikTok, and YouTube.
- Oversee the design of platform-specific and platform-optimized social content calendars, briefs, and assets
- Collaborate with founder and other trainers to produce and repurpose content that is both aesthetic and commercial
- Actively tell and expand upon the brand story while working with cross-functional teams to create content, build out editorial calendars, and drive customer engagement
- Create, source, and plan timely content that engages current followers while reaching new target customers, including managing partnerships and giveaways
- Build out and maintain a comprehensive content calendar that aligns with brand voice and company initiatives
- Implement processes to review social data and analyze performance to measure and optimize content and campaigns
- Stay up to date on social media trends and best practices
- Own the strategy of community management across all social channels
Our Ideal Human
- Passion for and curiosity about social media and social trends
- Proven track record of building highly engaged communities across Instagram, TikTok, and YouTube
- Superb multitasking and organizational skills and ability to focus on both details and big picture
- High level of creativity balanced with strategic aptitude
- Strong but adaptable visual aesthetic
- Excellent written, verbal, and presentation skills
- Comprehensive analytical skills, and ability to translate social media and marketing data into actionable insights
- Ability to problem solve in a dynamic, fast-paced and collaborative work environment
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