Director, Market Access Trade Strategy & Marketing - Neuroscience and Eye Care

Job Description

Job Description

Company Description

AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow.

We strive to have a remarkable impact on people's lives across several key therapeutic areas immunology, oncology, neuroscience, and eye care and products and services in our Allergan Aesthetics portfolio.

For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on Twitter, Facebook, Instagram, YouTube and LinkedIn.

Job Description

Trade Marketing at AbbVie has evolved significantly from an operational and tactical focused responsibility for select products to one requiring development of complex pharmacy and distribution strategies across the entire portfolio in both the specialty and retail pharmacy channels.

A key component of this evolution are the needs of stakeholder in the specialty pharmacy channel, in which AbbVie has a significant footprint of high-value brands supporting Botox and Parkinson’s patients, as well as higher cost and payer managed medications typically processed through retail pharmacy in Migraine, Psychiatry and Eye Care.

These medications used to treat complex, chronic conditions often require special storage, handling and administration, and typically involve a significant degree of coordination with payers and HCPS, as well as dedication to patient education, monitoring and management.

The expectations of pharmacies in the health care ecosystem are quickly evolving as technologies drive exponential change and transform the future.

Many pharmacies are just beginning to embrace the technologies and customer service innovation, and as specialty pharmacies reinvent themselves to meet the evolving needs of their patients, the Director of Trade Strategy & Marketing will establish the vision and strategy for how AbbVie will partner with these key stakeholders to optimize the patient experience and grow our business now and in the future.

Patients are also evolving, as are their needs and expectations of their experience at the pharmacy. Whether it be a focus on convenience by experimenting with new, digital capabilities of their pharmacy, or seeking higher-touch clinical support models, these increasing patient demands put pressure on manufactures such as AbbVie to define our future specialty and retail pharmacy value propositions and identify stakeholders in the channel to partner with to navigate this complex environment.

The Director of Trade Strategy & Marketing Neuroscience & Eye Care is responsible for leading a team that identifies business opportunities in the fast-evolving specialty pharmacy and distribution channel, then developing and implementing initiatives to partner with pharmacy and wholesaler stakeholders in support of patient onboarding and adherence to AbbVie products.

This role, supporting a combination of specialty and retail products such as Vraylar, Qulipta, Ubrelvy, Botox, Duopa and our Rx Eye Care portfolio, requires a high level of expertise in the pharmacy and distribution channel including a keen understanding of its complexities and challenges, coupled with experience developing strategic pharmacy partnerships and distribution models with an eye towards innovation.

Key job responsibilities include (but are not limited to) :

• Establish the vison and strategic framework to innovate and create best-in-class distribution and patient access models in both the specialty and retail channel
• Ensure the execution of launch excellence in the Trade channel by overseeing the successful preparation of a diverse mix of stakeholders in order to drive key launches in CNS and other key therapeutic areas.
• Lead Trade Marketing team in the evaluation and recommendation of defined Purchase Discount strategies across Specialty brands.
• Ensure the Trade Marketing team is positioned to serve as the lead, and executes at a high level in such capacity, in the cross-functional effort to manage product supply disruption.
• Oversee the development of AbbVie’s strategy to partner with specialty pharmacies in their effort to accelerate digital connectivity with patients, leveraging technology to not only facilitate drug purchasing, but also manage patient touchpoints, enhancing the overall patient experience.
• Establish the roadmap in order for the team to conduct an actionable segmentation of patients across our portfolio of specialty products to obtain valuable insights in how to effectively meet patient needs.
• Synthesize complex, and sometimes incomplete, pharmacy data sets in order to inform key strategic decisions.
• Manage relationships with senior level cross-functional partners such as Brand VPs, including leading the presentation of internal Trade QBRs to senior leaders.
• Lead for Trade in partnership with Brand and Finance leadership ensuring collaboration around Trade strategies and their impact on PLAN and LRP.
• Lead for cultivating relationships with key external stakeholders in Trade channel, including Specialty pharmacies, vendors and other strategic partners
• Partner with Market Access Strategy team to assess impact of and develop strategies to address government and / or payer policy changes on AbbVie’s portfolio of products, and lead related pharmacy mitigation initiatives.
• Serve on launch Integrated Brand Teams and Joint Commercial Committees as subject matter expert to drive specialty pharmacy strategic alignment and business priorities.
• Establish Trade Marketing culture by creating an inclusive environment that encourages synchronicity, agility, transparency and development.
• Coach and develop direct reports in order to elevate their expertise in the trade channel and exposure across therapeutic areas while driving a culture of inclusion with an emphasis on professional development in order to retain, develop and attract talent

Qualifications

Requirements :

• Bachelor’s Degree required
• Pharmacy related experience
• Experience with Market Access and contract negotiation
• Marketing experience preferred
• Relationships within specialty, retail pharmacy and distribution channel preferred
• Knowledge of Marketing concepts within strategic planning process and understanding of market research principles to draw valid conclusions and inform recommendations
• Experience in program management within pharmacy and distribution channel
• Strong communication skills
• Demonstrated experience developing and managing projects cross-functionally
• Positive, solutions-oriented attitude
• Customer centric mindset
• Knowledge of applicable regulations and standards affecting Pharmaceutical Products

Additional Information

Applicable only to applicants applying to a position in any location with pay disclosure requirements under state or local law :

The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at the time of this posting based on the job grade for this position.

Individual compensation paid within this range will depend on many factors including geographic location, and we may ultimately pay more or less than the posted range.

This range may be modified in the future.

We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical / dental / vision insurance and 401(k) to eligible employees.

This job is eligible to participate in our short-term incentive programs.

This job is eligible to participate in our long-term incentive programs

Note : No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, incentive, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole and absolute discretion unless and until paid and may be modified at the Company’s sole and absolute discretion, consistent with applicable law.

AbbVie is committed to operating with integrity, driving innovation, transforming lives, serving our community and embracing diversity and inclusion.

It is AbbVie’s policy to employ qualified persons of the greatest ability without discrimination against any employee or applicant for employment because of race, color, religion, national origin, age, sex (including pregnancy), physical or mental disability, medical condition, genetic information, gender identity or expression, sexual orientation, marital status, status as a protected veteran, or any other legally protected group status.

To learn more, visit https : / / www.abbvie.com / join -us / equal-employment-opportunity-employer.html (US & Puerto Rico only)