Key Responsibilities :
1, Strategy Development :
- Develop and implement offline retail marketing strategies to support retail stores.
- Campaign Management :
- Plan and execute offline marketing campaigns including events, promotions, and in-store displays.
- Collaborate with creative teams to develop compelling marketing materials and advertisements.
2, Event Planning :
- Organize and oversee in-store events, product launches, etc.
- Coordinate logistics, budgeting, staffing, and promotional activities for events.
- Market Research and Analysis :
- Conduct market research to identify trends, customer preferences, and competitive landscape.
3, Team Collaboration :
- Work closely with the sales team to align marketing efforts with sales goals.
- Collaborate with other departments to ensure brand consistency and unified messaging.
Qualifications :
- Bachelor's degree or above in Marketing or a related field.
- Retail marketing related experience preferred.
- Strong project management and organizational skills.
- Excellent communication and interpersonal skills.
- Ability to think creatively and strategically.
- Ability to work in a fast-paced environment and manage multiple projects simultaneously.
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