Marketing Coordinator, Telemundo 31 - Orlando, FL

Job Description

The Marketing Coordinator supports the development of local marketing, branding, promotional and sales strategy for Telemundo Orlando.

Essential Functions

• Develop customized marketing materials for new sales opportunities.
• Gather competitive research and advertiser media spending.
• Work with sellers to obtain media proposals.
• Compile, draft and edit marketing plan documents and adapt to a variety of formats for different audiences.
• Generate ideas that could lead to new sources of revenue stay on top of current events, trends, and competitive efforts to identify innovative revenue streams.
• Work with a cross-functional team to track and execute marketing initiatives. Execute on those strategies by coordinating with the various departments responsible for deliverables : finance to purchase contesting prizes, web to launch online campaigns, promotions to advertise, etc.
• Spearhead every aspect of social media contesting : writing and confirming rules & regulations with legal, submitting production requests for creative, reconciling winners, and recapping campaign success.
• Work with clients and agencies (in partnership with Sales) to help address client needs and explore business options.
• Help coordinate marketing and community activities by tracking event dates, identifying resources necessary for events (marketing collateral, promotional giveaways, news coverage, volunteers) and assisting in on-site execution as needed.
• Prepares daily promotional and program logs for T31 in Orlando, FL.

Qualifications

• Bachelor’s degree in Marketing or related field
• At least one year’s experience in promotion, advertising, marketing, or other related creative field
• Must be proficient in PowerPoint, Word, Excel, SharePoint, Microsoft Teams
• Bilingual Spanish & English
• Social media planning and marketing experience

Eligibility Requirements

• Interested candidates must submit a resume / CV through www.nbcunicareers.com to be considered.
• Must be willing to work in Orlando, FL.
• Should be able to work flexible hours (including weekends).
• Must have unrestricted work authorization to work in the United States.
• Must be 18 years or older.
• Must be covered by Solutions, NBCU's Alternative Dispute Resolution Program

Desired Characteristics

Extremely strong writing and deck creation skills

Previous professional experience in television production, ad sales or marketing

• Exceptional project management, communication and presentation skills
• Organizational skills - must possess the ability to manage multiple priorities
• 3-5 years marketing and / or advertising experience, preferably at an agency, or in an entertainment industry, broadcast or cable television environment
• Knowledge of entertainment brand marketing and advertising
• Strong attention to detail in a high-volume environment that requires extensive multi-tasking and multiple deadlines
• Ability to manage cross-functional relationships and collaborate in a creative, team-oriented environment
• Familiarity with consumer research, Nielsen / ComScore data, etc.
• Familiarity with broadcast and / or digital sales systems
• Graphic design experience with proficiency in Photoshop (Final Cut Pro)

Additional Information

As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision.

NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.

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