Assistant Director of Social Media

Title : Assistant Director of Social Media

Position Summary :

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Duke Athletics is dedicated to leading the field in digital media within college sports. The Assistant Director of Social Media plays a crucial role in this ambition, managing the social media presence for assigned varsity sports and supporting the execution of our overall social media strategy.

Essential Functions :

As a member of the larger External Affairs team, and reporting to the Executive Director of Creative Services, the Assistant Director of Social Media will :

• Manage the day-to-day content and monitoring of assigned varsity sports, including official team accounts on Facebook, Instagram, Twitter, and other emerging platforms.
• Coordinate with teammates in External Affairs to develop effective and innovative content to engage multiple audiences across assigned teams’ social media channels.
• Attend assigned sport competitions and produce live social media content. Some travel with assigned teams expected.
• Monitor and analyze incoming mentions, messages, and questions. Engage with audiences from team accounts.
• Track and monitor success of social media initiatives, provide counsel to improve and integrate initiatives into broader strategies for athletics communications.
• Consult with coaches and student-athletes on best practices in social media, including a strong emphasis on personal branding.

Work with the Compliance Office to ensure adherence to NCAA rules.

• Coordinate with Learfield Amplify representatives to create branded content for Duke Athletics corporate partners.
• Create and analyze analytics reports to inform future decisions relative to content.
• Stay up to date on the latest social media best practices and technologies, including trends as well as changes in platform algorithms and terms of use.
• Assist with updating the Duke Athletics Social Media strategy guide.
• Ensure adherence to Duke Athletics brand standards in tone, aesthetics, and accessibility.

Required knowledge, skills, and abilities :

• Bachelor’s degree required, preferably in communications, media, marketing, or a closely related field.
• Extensive knowledge of various social media platforms and proven experience in content creation.
• Strong writing and interpersonal communication abilities.
• Excellent problem-solving skills, keen attention to detail, and capacity to thrive in high pressure situations.

Preferred :

• 1-2 years working in a collegiate athletics sports information, digital / social media, or marketing office.
• Proficiency with Adobe Creative Suite.
• A good understanding of video production and photography.

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