Senior Marketing Specialist

Overview :

Provides decision support for measurement and optimization of marketing and customer experience, alongside ad-hoc analytic requests, and execution of report development / automation.

Analyzes member data using database queries (SQL, Access), spreadsheet (Excel) models, web analytics tools (Adobe / Google), statistical analysis tools, and campaign management software tools.

Knowledge of industry best marketing analytical approaches and methodologies : Last Touch, Mutli-Touch, Marketing Mix Modeling, A / B, Multivariate, and Lift tests.

Evaluates customers’ online behavior resulting from paid digital campaigns. Creates comprehensive summaries of ongoing campaign performance.

Develops visualization dashboards (Tableau / Datorama) leveraging multiple data sources for internal customers. Guides collaboration sessions with Enterprise Technology to meet Marketing’s current and future data collection needs.

Interprets customer patterns through statistical analysis. Defines and develops KPIs, success metrics, and reporting mechanisms.

Provides subject matter expertise for project-related initiatives to enhance Digital & Sales Analytics toolset. Advises other marketing functions (website, online / offline advertising, creative brand) as the knowledge owner for member data.

Requirements :

6+ years’ experience in marketing analytics, statistics, digital / marketing analytics, decision science, data science or equivalent quantitative education or experience.

Experience with web analytics tools such as Adobe Analytics or Google Analytics. Required skills in the areas of SQL, data visualization, and machine learning in Python.

Proficiency in Microsoft Office Suite. Experience in advanced analytic and statistical techniques related multivariate and A / B testing, digital revenue attribution, customer segmentation, and marketing effectiveness.

Ability to synthesize analytical results with business input to drive measurable change. Experience with Tableau or similar data visualization tools.

Effective written and verbal communication skills and ability to work collaboratively within teams across functional areas.

Plusses :

Adobe Analytics certification or similar web analytics tool certification. Tableau certification or similar business intelligence platform certification.

Ability to produce reliable predictive and prescriptive insights, based on advanced statistical modeling and / or machine learning methodologies.

Strong time-management and organization skills to manage multiple deadlines and priorities within a highly demanding, fast-paced environment.

Thorough knowledge and understanding of federal, state and NCUA regulations.