Director, Digital Paid Marketing

Our purpose is to positively impact people’s lives every day in every home around the world! We work very hard to provide our consumers with high-quality, exciting 5-star products that make life easier.

We thrive on passion and innovation and are looking for great people, with great ideas, who want to build the next big thing and develop while they do.

Director, Digital Paid Marketing

Location : Needham, MA (Hybrid : 3-4 days per week in office)

Reporting to : Vice President, Digital Performance Marketing and Loyalty

Overview :

The Director, Digital Paid Marketing will lead the strategy and execution of paid digital marketing initiatives for SharkNinja across multiple channels, including paid search, social, display, and programmatic advertising.

This role is responsible for maximizing ROI on digital advertising spend while driving customer acquisition, engagement, and conversion.

The Director will work cross-functionally with marketing, product, and analytics teams to ensure campaigns are data-driven and aligned with business goals.

Key Responsibilities :

• Develop and execute comprehensive paid digital marketing strategies to drive customer acquisition and revenue growth.
• Manage performance across paid search, display, social, programmatic, and other paid media channels, ensuring alignment with SharkNinja’s overall marketing objectives.
• Lead the paid media budgeting, forecasting, and optimization process to maximize ROI.
• Leverage data and insights to inform campaign strategy, targeting, and optimization, ensuring continuous improvement in campaign performance.
• Collaborate with internal teams and external agencies to ensure timely execution of campaigns, and track KPIs to measure campaign success.

Qualifications :

• 8+ years of experience in digital paid marketing, with a focus on e-commerce or consumer products.
• Expertise in Google Ads, Facebook Ads, DSPs, and other paid media platforms.
• Strong analytical skills and experience with marketing analytics tools.

At SharkNinja, Diversity, Equity, and Inclusion are vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinja’s innovation every day.

We support ALL associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration.

With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA.

YOUR ROLE in leading our SUCCESS DRIVERS & representing our UNIQUE MINDSET

• Lead us to be RARELY SATISFIED
• Make things better each day; PROGRESS OVER PERFECTION
• Use your knowledge of our consumer, understand that DETAILS MAKE THE DIFFERENCE
• Deliver something great; WINNING IS A TEAM SPORT
• Be clear and honest, COMMUNICATING FOR IMPACT

Explore SharkNinja : SharkNinja's Candidate Privacy Notice can be found here :

We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by legislation, and local law.

SharkNinja will consider reasonable accommodations consistent with legislation, and local law. If you require a reasonable accommodation to participate in the job application or interview process, please contact SharkNinja People & Culture at