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Social Media & Brand Content Specialist
Social Media & Brand Content SpecialistThe Apparel Group, Ltd • New York, NY, United States
Social Media & Brand Content Specialist

Social Media & Brand Content Specialist

The Apparel Group, Ltd • New York, NY, United States
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Job Summary :

As Brand Content & Social Media Specialist you will work closely with the Marketing Department to understand the overarching brand strategy and translate that into compelling content for Instagram and Facebook. The ideal candidate will be well versed in Instagram and Facebook, be able to capture video and imagery on their phone or camera, as well as edit that content into compelling, brand appropriate content.

This is a part time position with potential to transition to full time January 2026.

  • Opportunity to learn digital marketing analytics, paid ads, email marketing, sms marketing, website management, and creative production process

Duties / Responsibilities :

  • Create social-first content including images, videos, copy and stories.
  • Influencer management :
  • Research, track, and pitch potential new content partners
  • Work with internal teams to request, pack, and send product gifts.
  • Relationship building with influencers
  • Community management :
  • Review and escalate community questions and customer service needs
  • Engage with accounts on behalf of the brand
  • Attend weekly product and marketing meetings, to gain insights on strategy and business priorities
  • Stay updated on social media trends, algorithm changes, and industry trends that might impact our content
  • Create posts and get them approved by internal stakeholders
  • Post content to social media platforms
  • Required Skills / Abilities :
  • Proficiency in photography and video editing
  • Professional communication skills to interact with internal team and external content creators
  • Experience with or ability to learn to use social media management software like Sprout Social
  • Ability to come in person our New York City office, located in the garment district
  • Working knowledge of PowerPoint.
  • Create and gather photo / video content in office / at shoots for social media
  • Report weekly on social media performance
  • Source and manage influencer partnerships for UGC marketing efforts
  • Source publications to advertise in, working with sales team as needed
  • Assist in website projects when needed
  • Assist in email building when needed
  • Assist in monthly product uploads when needed

    • Education and Experience :

  • Bachelor’s Degree in fashion merchandising or related field
  • Must be familiar with canva and have graphic design capabilities
  • Familiarity with Adobe Photoshop is a plus (Indesign / Illustrator a plus too)
  • Familiarity with Shopify is a plus
  • Familiarity with Klaviyo is a plus
  • Familiarity with Microsoft office apps a must (powerpoint, excel, word)

    • Physical Requirements :

  • Prolonged periods of sitting at a desk and working on a computer.
  • Must be able to lift and / or move up to 15 pounds.
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    Social Media Specialist • New York, NY, United States

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