Digital Brand Content Marketing Manager

About the Role

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We are seeking a self-motivated Content Marketing Manager to join the Digital Brand Marketing team. This role will drive brand content development and marketing strategy, as well as partner closely with Ecom teams to bring brand content to life across the ecommerce site.

As a key member of the Digital Brand Marketing Team, our ideal candidate will have a strong foundation in digital marketing and communications, campaign management and have experience working cross functionally with ecommerce teams.

This position reports to the Sr. Director of Digital Brand Marketing. This will be a highly cross-functional role, partnering with brand managers, creative, ecommerce and other internal partners to build the brand across multiple digital touchpoints.

The ideal candidate will be passionate about bringing our brand to life across many digital touchpoints.

You’ll Make a Difference By

• Leading Holiday Brand Campaigns and other crossover needs such as Sustainability, Giving Back and other key brand moments.
• Partnering with Ecom site merchandising and UX teams to consult on brand needs and challenges and ultimately enhance the digital brand customer experience.
• Driving Editorial Site Content strategy, calendar and processes for brand and SEO long-form content in partnership with Brand and Ecom SEO teams.

Ensure authenticity of voice and content.

• Driving content marketing distribution across digital touchpoints. Develop analytics and reporting in order to optimize content and distribution channels.
• Driving You Tube & Spotify brand channel strategies, organization, updates, and management.
• Being a digital strategic thought partner to cross functional teams including Brand team, social, paid media, and ecommerce teams to drive results.
• Overseeing a direct report focused on digital program and homepage marketing, seasonal Ecom asset refreshes and other emerging Ecom needs.

About You

• 5+ years of consumer marketing experience working on brand marketing and / or ecommerce teams.
• Must be a strong communicator who is able to effectively communicate across many cross-functional teams.
• Highly driven with a positive, team-oriented attitude and learning mindset.
• Thoughtful and adaptive strategic thinker who can interpret needs and present solutions.
• Ability to work in a fast-paced environment and track / manage multiple projects at a time.
• Strong understanding of touchpoints across the digital ecosystem and experience with Google Analytics preferred.
• Experience in footwear or apparel business is a plus. Exposure to equestrian, western, outdoor, or work channels is a strong plus.

About Ariat

Ariat is an innovative, outdoor global brand with roots in equestrian performance. We develop high-quality footwear and apparel for people who ride, work, and play outdoors, and care about performance, quality, comfort, and style.

The salary range for this position is $105,000 - $115,000 per year.

The salary is determined by the education, experience, knowledge, skills, and abilities of the applicant, internal equity, and alignment with market data for geographic locations.

Ariat in good faith believes that this posted compensation range is accurate for this role at this location at the time of this posting.

This range may be modified in the future.

Ariat’s holistic benefits package for full-time team members includes (but is not limited to) :

• Medical, dental, vision, and life insurance options
• Expanded wellness and mental health benefits
• Paid time off (PTO), paid holidays, and paid volunteer days
• 401(k) with company match
• Bonus incentive plans
• Team member discount on Ariat merchandise

Note : Availability of benefits may be subject to location & employment type and may have certain eligibility requirements.

Ariat reserves the right to alter these benefits in whole or in part at any time without advance notice.

Please note that Ariat does not accept unsolicited resumes from recruiters or employment agencies. In the absence of a signed Agreement, Ariat will not consider or agree to payment of any referral compensation or recruiter / agency placement fee.

In the event a recruiter or agency submits a resume or candidate without a previously signed Agreement, Ariat explicitly reserves the right to pursue and hire those candidate(s) without any financial obligation to the recruiter or agency.

Any unsolicited resumes, including those submitted directly to hiring managers, are deemed to be the property of Ariat.

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