Social Media Manager

Job Details

Level

Experienced

Job Location

Edmonds Office - Edmonds, WA

Position Type

Full Time

Education Level

4 Year Degree

Salary Range

$78,000.00 - $88,000.00 Salary / year

Job Category

Marketing

Job Overview :

At Rick Steves' Europe, we are passionate about travel. Through our European tour program, guidebooks, our public television series, our weekly radio show, and our expanding web presence, we have inspired millions to explore and contribute to the world in which we live.

We are looking for a Social Media Manager who will be responsible for building brand awareness, cultivating our community of travelers, and conducting a cohesive conversation across multiple channels.

• Reporting to the Director of Brand Marketing, they will design and implement channel-specific strategies that communicate consistent, well-timed, practical, and thoughtful information;
• leverage our library of travel content - and their travel experience - to craft compelling collateral and storylines; highlight the humanness of our philanthropic activities (and partners) to advance our advocacy;

and refine our social media voice to carbonate the social media experience of our highly engaged and growing social community.

This person will also manage conversations in our public forums, and manage interactions within our broader social media / online community.

Working within the Brand Marketing team (while collaborating with Marketing Operations, Customer Experience, Merchandising, the Director of Content, and the outside social media agency), the successful candidate will be required to create content aligning with our company's values.

As teachers and role models who turn travel dreams into reality, we believe that being a good business is good business, and thoughtful travel (and social media) should engage our minds.

As a result, we expect the Social Media Manager to be committed to adding value to a traveler's experience, and apply their expertise to building trust and engagement.

This is a full-time, 40 hours / week position with full benefits.

Responsibilities :

• Translates company and brand marketing strategy for social media.
• Leads the execution and optimization for our company's social media - including dreaming about new ideas and best practices to maximize our presence.
• Sets and tracks relevant KPIs for engagement, and reports on actionable insights
• Writes / creates voice and brand appropriate content that fits seamlessly into relevant social channels, grows our already-strong community, helps longtime customers find a deeper connection, and facilitates new travelers discovering our brand.
• Collaborates with internal cross-functional team on key initiatives and builds cohesive and thoughtful content that aligns with the company vision, values, and voice.
• Manages / directs our social media agency.
• Owns, audits, and adjusts our community response infrastructure (in partnership with Customer Experience) to ensure customers are supported with timely, on brand, helpful information.
• Other duties as assigned

Qualifications :

• 5-10 years of experience in professional content creation and storytelling (visual and written)
• BA / MA degree in Marketing, Advertising, Communications or related discipline (or with relevant and proven work experience in lieu of degree)
• Track record in designing and executing social strategies that build engaged communities.
• Strong creative writing and editing skills (with ability to write in our company voice).
• Working knowledge of Adobe Illustrator or equivalent (video editing skills a plus)
• Exemplary written and verbal communication skills
• Thorough knowledge of our mission, products, and services
• European travel experience is a plus

Benefits :

• Hybrid work schedule (3 days in office, 2 days remote) w / flexible hours
• Paid holidays (9)
• Paid vacation (starting at 10 days) and sick leave (based on WA state laws)
• Medical, Dental, Vision Insurance Plans
• Long Term Disability, Short Term Disability, Life, and AD&D Insurance
• Access to EAP (Employee Assistance Program
• 401(k) with annual profit sharing
• Discretionary Bonuses
• Additional fringe benefits include :
• Tour and Travel benefits
• Employee Merchandise Discount
• Education and Health Club Allowance
• Tech and Remote Work Equipment Allowance
• Strong emphasis on work / life balance
• Relaxed culture and office atmosphere

About Us :

Our mission is to inspire, inform, and equip Americans to have European trips that are fun, affordable, and culturally broadening.

We value travel as a powerful way to better understand and contribute to the world in which we live. Our number one priority is to teach good and thoughtful travel.

We believe we have the obligation to set an example of how a successful company, with personality and distinction, can be a role model to others : engaged in our community, true to our philosophy, and actively communicating and demonstrating our values.

As an employer, we are committed to understanding, accepting, and valuing the many differences between individuals. We maintain a supportive, respectful, and inclusive environment where every person feels welcome and valued, and we are proud to be an equal opportunity employer.