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Vice President of Marketing and Growth Strategy

Vice President of Marketing and Growth Strategy

ConfidentialHouston, TX, United States
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Vice President of Marketing and Growth Strategy

About the Company

Join an innovative provider of data-driven marketing solutions tailored for community banks and credit unions. We are striving to make a significant impact in the Marketing and Advertising industry.

Company Overview

Privately Held | Founded in 2007 | Employees : 51-200

Specialties

  • Data Analytics
  • Direct Marketing Services
  • Multi-Channel Marketing Strategies
  • Cross-Sell Marketing Campaigns
  • Onboarding
  • Digital Marketing
  • Performance Marketing

About the Role

We are looking for a dynamic Vice President of Marketing and Growth Strategy who will be a key leader in shaping our go-to-market initiatives. This is a crucial role as you will build and lead a high-performance marketing function, acting as our chief storyteller and strategist. You will play a vital part in enhancing our brand presence, rolling out new offerings, and driving growth through relationship-focused strategies.

The ideal candidate will possess 6-10 years of experience in B2B SaaS or fintech marketing and have a track record of enabling substantial business growth. Experience targeting C-suite executives is essential. Key responsibilities include :

  • Leading the go-to-market strategy and execution
  • Creating and defining messaging frameworks
  • Collaborating closely with sales, product, and RevOps teams
  • Designing effective campaigns for cross-sell and new logo growth
  • Implementing ABM-style strategies based on relationships and referrals
  • We want a leader who excels in a collaborative and data-driven environment. You'll be comfortable with a full spectrum of marketing tasks, from crafting compelling copy to analyzing campaign performance. Familiarity with traditional or regulated sectors, especially in fintech and banking, is a plus.

    Our company values curiosity, transparency, and proactive partnerships. If you are a results-oriented marketing expert eager to make a meaningful difference and embrace a challenging yet rewarding leadership position, we invite you to apply!

    Hiring Manager Title

    CRO

    Travel Requirement

    Less than 10%

    Functions

  • Marketing
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    Vice President Of Marketing • Houston, TX, United States

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