Lifecycle Marketing Manager

Lifecycle Marketing Manager

UpGuard's mission is to make life easier for security teams. We meticulously create robust solutions that enable our customers to identify, assess, and remediate cybersecurity risk across their attack surface, vendor ecosystem, workforce, and trust relationships. Our integrated cyber risk posture management platform combines comprehensive security ratings, instant risk assessments, templated security questionnaires, threat intelligence capabilities, and agentic AI to give organizations a holistic view of their risk surface. The Marketing team at UpGuard includes multiple marketing and design functions, including Product Marketing, Demand Gen, Marketing Ops, Content Marketing, SEO, Community, Design, and Video. UpGuard's vision is to become a leader in the markets we play in (Cyber VRM, Attack Surface Management) by providing a best-in-class SaaS platform for organizations to manage their third-party risk and external attack surface. Our purpose as a Marketing team is to facilitate this goal by growing UpGuard with a repeatable and scalable marketing engine and a leading brand. This Lifecycle Marketing Manager role is a strategic part of the Demand Generation organization, sitting within the marketing team. This position is the primary driver of funnel efficiency and conversion velocity, acting as the bridge between lead generation and sales readiness.

What will you do?

• Own Mid-Funnel Strategy : Design and manage all automated nurture streams, triggered campaigns, and sales handoff programs.
• Build Smart Journeys : Develop and execute highly personalized buyer journeys based on firmographics, behavior, and intent data to ensure timely and relevant engagement.
• Develop Content Frameworks : Drive the mid-funnel messaging and content strategy, focusing on educational content, objection-handling, and re-engagement campaigns for stalled leads.
• Collaborate with Sales & BDRs : Work with the Business Development team to align on messaging, timing, and lead readiness, ensuring seamless follow-up on hand-raisers and event attendees.
• Measure & Optimize : Continuously track the performance of all lifecycle programs, focusing on key metrics like conversion rates and time-to-SQL, and iterate to improve funnel velocity.

What will you bring?

What will give you an edge?

What's in it for you?

UpGuard is a Certified Great Place to Work in the US, Australia, UK and India, establishing its position as a leading global technology employer. 99% of team members agree that UpGuard is a great place to work, apply now to find out why! As an Equal Employment Opportunity and Affirmative Action Employer, qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status. For applications to positions in the United States, please note, at this time we can only support hiring in the following US states : CA, MD, MA, IL, OR, WA, CO, TX, FL, PA, LA, MO, or DC. Before starting work with us, you will need to undertake a national police history check and reference checks. Also please note that at this time, we cannot support candidates requiring visa sponsorship or relocation.