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Marketing Manager

GradBay
Chicago, Illinois, US
$96K-$137K a year
Full-time
  • Job Title : Affiliate Marketing Manager
  • Location : Englewood, Chicago
  • Salary : $96,000 - $137,000 + benefits

The Company

If you would like to know a bit more about this opportunity, or are considering applying, then please read the following job information.

One of the leading, and Fortune 200, companies in the pay-TV industry and provides a range of television services to consumers across the country including Satellite Television, Internet Streaming Services and Wireless Services.

Job Description

You will join the company as an Affiliate Marketing Manager who will be responsible for the operations and growth of our affiliate program.

This role will also be responsible for the acquisition of new partner channels that will grow sustainable long-term revenue.

We are seeking an experienced Manager of Affiliate Programs who has a proven track record of growing and scaling affiliate programs into new pools, platforms, and partnerships to unlock new revenue streams.

Key Responsibilities :

  • Develop and oversee the strategic vision for the affiliate channel
  • Recruit and activate new affiliate partners, and manage and optimize existing affiliate partners
  • Manage day-to-day maintenance and reporting of programs
  • Develop strategic partnerships for existing and new affiliates and current and prospective publishers
  • Source paid placement opportunities and evaluate the potential of these campaigns to maximize conversion volume and ROMI
  • Serve as the dedicated point of contact for alignment, communication, and escalation to improve operational scalability
  • Support strategic, operational, and financial planning and ensure decisions are in line with overall company goals
  • Create the strategy and action plan to monetize all forms of traffic
  • Lead the efforts to grow unique site visits and other performance KPIs with an omni-channel approach from internal and network / affiliate traffic sources
  • Manage external contractors and / or vendors where applicable

Skills, Experience and Requirements

  • BA and preferred MBA or Masters Degree in economics, marketing, finance, or related fields
  • 4+ years of relevant professional experience in affiliate marketing
  • 7+ years of marketing experience
  • Experience using market-leading affiliate tracking SaaS, such as Impact, Partnerize, or Commission Junction
  • Experience with marketing analytics tools; Tableau and Adobe Analytics preferred
  • Knowledge of marketing metrics (ex : CAC, CLV, PPC, CPA, CPM, etc.)
  • Strong quantitative and analytical skills including working with budgets and efficiency KPIs
  • Ability to forecast, track performance, and make strategic changes as necessary to achieve targets
  • Proven track record of running paid media campaigns and optimizing them for maximum return on spend
  • Have experience with large agency affiliate networks and affiliate cost-per-sale networks
  • Knowledge of platform pixels, UTM tags, tracking and attribution
  • Digital marketing knowledge of how affiliates can collaborate with SEO, Paid, and other marketing channels to improve overall performance

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11 days ago
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