PERFORMANCE CREATIVE STRATEGIST

Born in 2011, Posh Peanut Inc. began because of a genuine love for children, children’s clothing and an inventive excitement needing to be fulfilled.

The founder of Posh Peanut, Fiona Sahakian is a wife, mother of two, daughter and sister. Fiona is the true example of a working mother and wife proving that it is possible for women to do it all.

Posh Peanut has been a dream come true for Fiona and she could never imagine life without all of the loyal parents & peanuts that have grown to adore the company as well! Creating is a passion that she will forever embrace in herself and all children.

Posh Peanut is committed to providing fashion forward, excellent quality and adorable children’s clothing & accessories as well as serving our customers with above satisfactory customer service.

Posh Peanut Inc. strives to foster a working environment where our employees learn, grow and take satisfaction knowing that they contribute to the success of the Company.

ESSENTIAL FUNCTIONS AND BASIC DUTIES :

• Own and lead our advertising creative strategy and execution.
• Heavily focus on generating new customer acquisition at scale mostly on Meta
• Track performance at the creative level to drive profitability and volume.
• Iterate from data / learnings while innovating with new concepts.
• Continuously innovate and optimize ad creatives to drive efficiency in new customer acquisition.
• Spearhead collaboration with the internal acquisition team and external agencies on creative concepting and overall strategy.
• Work closely with our in-house design and video teams, providing clear and actionable creative briefs for ad campaigns.
• Ensure systematic labeling, tracking, and analysis of all creative assets to facilitate data-driven decisions and creative iterations.

QUALIFICATIONS :

Experienced required : up to 5 years of relevant experience

Skills / Abilities :

• Growth-driven mindset.
• Expertise in crafting creative briefs grounded in ad performance data.
• Demonstrated proficiency in conversion rate optimization.
• Managed multimillion-dollar ad campaigns across major digital platforms.
• Deep understanding of customer-centric marketing strategies.
• Aptitude for decoding customer purchasing behaviors.
• Relevant experience in Ecommerce, preferably within baby apparel.
• Strong analytical and data interpretation skills.
• Record of excellence in conversion and creative ad optimization.
• Fantastic team player to execute in a fast paced environment.
• Experience with a brand boasting 8-figure website revenue.
• Passionate about driving growth through creative innovation.
• Experience in crafting and executing creative briefs based on ad performance data.
• Expertise in variation testing, including elements like hooks, text overlays, etc, at a large creative volume.
• Proven history of ad creatives backed by significant ad spends (millions).
• Solid grasp of marketing to fresh audiences unfamiliar with a brand.
• Keen ability to delve into customer psychology, discerning purchase drivers and key value points.
• Prior experience in an Ecommerce ad creative role, with preference given to those with experience in the baby product sector.
• Demonstrated analytical acumen with proficiency in converting data insights into tangible creative strategies.
• Proven record in boosting ad performance via creative enhancements.
• Prior stint with a brand generating 8-figure revenue through their website.

Posh Peanut offers great benefits :

• Medical
• Dental
• Vision
• Life Insurance
• Referral Bonus
• Employee Discount
• Paid Holidays
• Vacation
• Sick
• Bereavement

EEO Statement : Posh Peanut Inc. is an equal opportunity employer, committed to intentional anti-racism in all areas of our organization and will consider qualified applicants with criminal histories in accordance with the L.

A. Fair Chance Initiative Ordinance. Our diverse backgrounds, perspectives, identities, and talents help us thrive.