Brand Consulting - Art Director - Entertainment

The Role

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We are seeking a talented and dynamic Art Director to join our innovative sports sponsorship / marketing team. As the Art Director, you will play a crucial role in developing and executing visually compelling and impactful creative strategies for our entertainment marketing initiatives under the guidance and leadership of Account Leads and Creative Directors.

The ideal candidate is a creative visionary with a passion for entertainment, marketing, experiential / live events, and design, capable of translating marketing objectives into visually stunning campaigns that resonate with our target audience and defined objectives.

The Department

CAA Brand Consulting is a strategy-led, full-service marketing agency with expertise in Cultural and Consumer Insights, Data and Analytics, Talent / Influencer and Property Partnership Advisory, Experiential, Social Impact, Creative Services, and Content and Digital Strategy.

These integrated capabilities come together to offer solutions from planning through execution, and we pull in a collective perspective of expertise with each client brief to ensure we are tapping into diverse thinking and building strategies reflective of the marketplace and culture we work within.

Responsibilities

• Creative Strategy :
• Collaborate with the marketing team to understand campaign objectives and target audience, translating them into creative visual concepts.
• Develop and maintain a strong understanding of current trends in sports marketing and design to ensure our campaigns are cutting-edge and relevant.
• Concept Development :
• Generate innovative and unique ideas for sports marketing campaigns, ensuring alignment with brand guidelines and marketing goals.
• Deliver multiple conceptual solutions for each creative challenge.
• Determine how to present concepts visually.
• Work closely with copywriters and other team members to integrate visual and textual elements seamlessly.
• Visual Design :
• Lead the creative authorship and execution of visually striking and effective marketing materials, including but not limited to print ads, digital banners, social media graphics, and promotional materials.
• Bring concepts to life by guiding a team of designers to produce exceptional creativity that is up to par with individual brand standards.
• Ensure all designs are in line with brand identity, maintaining consistency across various platforms Experiential, Digital, Social, Print, OOH, and Motion.
• Pride of craftsmanship - be the author of creative excellence that is defined by originality that pushes boundaries and sets the trends versus following.
• Showcase creative curiosity, a spirit of daring and in constant pursuit of innovation looking to harness new technologies, processes, and applications.
• Maintain and enforce brand guidelines, ensuring a cohesive visual identity across all marketing touchpoints.
• Develop and deliver engaging client-facing presentations that can successfully articulate the solution through effective storytelling and gain client trust and buy-in.
• Collaboration :
• Work closely with cross-functional teams, including marketing, content creators, and product teams, to ensure alignment of creative assets with overall campaign strategies.
• Provide art direction and guidance to graphic designers and other creative team members.
• Foster a collaborative and creative work environment, encouraging the exchange of ideas and concepts champion greatness across the team.
• Project Management :
• Effectively manage multiple projects simultaneously, from concept to delivery, ensuring deadlines are met and maintaining a high standard of quality for all deliverables.
• Collaborate with external agencies and freelancers when necessary, providing clear creative direction and feedback.
• Establish accurate development timelines and milestones to project managers.
• Provide creative leadership to ensure successful, accurate deliveries are met.
• Oversee the creation and implementation process of campaign designs.
• Demonstrate an affinity and process for quality control, accurate deliveries, and attention-to-detail.
• Market Research :
• Stay informed about industry trends and the competitive landscape in sports marketing to enhance the effectiveness of our campaigns.
• Analyze the performance of past campaigns to inform future creative decisions and optimizations.

Requirements

• Preferred Bachelor's degree in Graphic Design, Fine Arts, Marketing, or a related field.
• 6+ years of relevant experience in Art Direction.
• Proven experience as an Art Director in an entertainment marketing or related field.
• Strong command of composition, color and motion theory and design thinking.
• Mastery of Photoshop, Illustrator, Keynote, PowerPoint, InDesign, and AfterEffects.
• Working knowledge of live-action production, art direction, and VFX.
• Can confidently present to senior team members.
• Ability to read, decipher, and navigate client feedback.
• Exceptional portfolio showcasing a range of successful sports marketing campaigns.
• Proficient in industry-standard design software (Adobe Creative Suite, C4D, etc.).
• Excellent communication and collaboration skills.
• Must possess the ability to pay close attention to detail and accuracy.
• Must have the ability to meet deadlines and be able to juggle multiple tasks simultaneously.
• Ability to thrive in a fast-paced, deadline-driven environment.
• Showcases strong graphic forward-thinking solutions.
• Creative author and team leader for award-winning sports marketing campaigns.
• Exceptional creative and conceptual thinking and execution skills.
• Proficiency in design software and multimedia production tools.
• Strong project management and organizational abilities.
• Excellent communication and interpersonal skills.
• Develops and maintains accurate timelines for project completion.
• Manages and supervises creative teams including designers, writers, and animators.
• Coordinates with all artistic departments.
• Strong ability to build clear and compelling presentation documents.

Preferred Skills

• Genuine passion for and deep understanding of the entertainment marketing and design landscape, showcasing an affinity for music tour branding.
• Lives within the zeitgeist of entertainment, music, fashion, and pop culture.
• Telcom Entertainment sponsorship experience a plus.

Location

Based out of the New York offices. This role is onsite / in office Tuesday through Thursday and remote Monday and Friday.

Compensation

The annual base salary for this position is in the range of $100,000 - $140,000. This position also is eligible for benefits and discretionary bonus.

Ultimately, the salary may vary based upon, but not limited to, relevant experience, time in role, business sector, and geographic location, among other criteria.

Please talk with a CAA Recruiter to learn more.

Creative Artists Agency, LLC (the 'Company') is committed to a policy of Equal Employment Opportunity and will not discriminate on the basis of race (inclusive of traits historically associated with race, including hair texture and protective hairstyles), color, religion, creed, gender or sex (including pregnancy, childbirth, breastfeeding or related medical conditions), national origin, ancestry, age, physical disability, mental disability, medical condition, genetic information, or any other protected status.

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