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Marketing Director
Marketing DirectorMediabistro • Fort Worth, TX, United States
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Marketing Director

Marketing Director

Mediabistro • Fort Worth, TX, United States
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A private equitybacked, high-growth platform in the property services sector is seeking a marketing leader to help scale its next phase of growth. The company operates 20+ established brands across multiple states, each with deep local roots, while building a cohesive national presence.

About the Role

We are seeking a Director of Marketing to lead and grow the marketing function across multiple brands and regions. This executive will act as the bridge between local brand needs, regional leadership, and a central marketing team, ensuring scalable strategies that drive measurable revenue and EBITDA growth.

Responsibilities

  • Build and lead a marketing team positioned as trusted partners for local brands.
  • Partner with Regional Vice Presidents and General Managers to translate marketing into business outcomes.
  • Lead integration of newly acquired brands, including transitions from external agencies to in-house marketing.
  • Oversee marketing strategy for greenfield launches and market expansions.
  • Manage standardization of marketing technology and website migration projects.
  • Drive reputation management and Local Services Ads implementation across all brands.
  • Optimize marketing and advertising spend while maintaining local brand identity.
  • Translate marketing performance into actionable insights for operators and executives.

Qualifications

  • 710 years of marketing leadership experience in multi-brand, franchise, or distributed business models.
  • Proven record of driving measurable revenue and profit growth through marketing.
  • Experience in private equitybacked or fast-growth environments strongly preferred.
  • Background in home services, construction, consumer services, emergency services, or restoration.
  • Experience managing integrations, brand transitions, and greenfield launches.
  • Strong ability to build trust with operators, communicate clearly, and simplify complexity.
  • Hands-on leadership style; proactive and results-driven.

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    Marketing Director • Fort Worth, TX, United States

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