E-mail & SMS/MMS Marketing Manager

Job Description

Job Description

JOB SUMMARY :

The Email & SMS / MMS Marketing Manager at Global is responsible for designing and implementing direct email and SMS / MMS marketing strategies to promote a wide variety of products, engage with customers, achieve, and keep track of revenue targets.

This role involves a blend of creative, analytical, and technical skills to create and drive campaigns that resonate with target audiences, drive conversions, and enhance customer loyalty.

HYBRID SCHEDULE :

WFH : Monday & Friday's (9 : 00 AM - 6 : 00 PM)

In Office : Tuesday - Thursday (9 : 00 AM - 6 : 00 PM)

ABOUT GLOBAL MERCHANDISING SERVICES :

Global Merchandising Services are music artist, celebrity, and brand merchandise experts. Headquartered in London and Los Angeles, Global is a licensing powerhouse with best-in-class design, product development, and manufacturing and direct-to-consumer sales.

Global executes and delivers business through all channels of retail distribution, live events, web stores, pop-up stores, brand origination and development, sponsorship, endorsements, and third-party licensing.

As the exclusive partner for its extensive roster of musical artists and brands, Global develops unique and innovative merchandise programs for its clients.

ESSENTIAL DUTIES

Design, implement, and manage email, SMS, and MMS marketing campaigns providing all copy and strategy with the support of third part e-commerce partners (for example but not limited to, Sparkart, & Main Factor).

These should be delivered in a timely manner according to due dates in Asana, sans several follow ups.

• Track usage and spend against budgets in Klaviyo ensuring we stay within monthly contractual budgets and not over what is agreed upon.
• Analyze campaign performance and suggest optimizations in addition to presenting in-depth monthly reports on wins and losses for Global.
• Segment email and mobile lists for targeted campaigns.
• Develop A / B testing strategies for both email and mobile messages and report findings.
• Coordinate with the Marketing Manager and internal team to define data opportunities and integrated promotions and execute accordingly.
• Make sure all strategy campaigns comply with legal regulations and best practices.
• Continual optimization of automation Klaviyo flows within active stores as well as identifying newer automations.
• Stay updated on trends and technologies in email and mobile marketing and contribute to brainstorms with innovative ideas as they see fit.
• Manage data hygiene scrubbing accounts for bots / inactive users at least every quarter.
• Ensure that all RSE emails are being properly duplicated for the UK sans typos / grammatical errors and other mailers where applicable on a case-by-case basis and at the store managers discretion.
• Role responsibilities are subject to change.

JOB QUALIFICATIONS & SKILLS

• Should have at least +4 years of email marketing (D2C) experience and +2 with HTML coding, building email campaigns, and with using MailChimp, Klaviyo and / or other email platforms.
• Strong written and verbal communication skills in being able to communicate with internal departments (brand / store managers, e-commerce team, etc.)
• Deep understanding of all aspects of email marketing including business strategy, creative development, deliverability, testing and optimization, database segmentation, data analytics, mobile optimization, and other compliance regulations
• Manages multiple aspects of email delivery, including campaign strategy, development of creative briefs, subject lines, audience segmentation, creative review, and email deployment.
• Basic understanding of digital trends / pop cultural references
• Provides leadership and collaborates with key players to align the email program with brand’s overall customer experience and brand strategy.
• Accountable for quality execution and timeliness of all email projects and campaigns along with the improvement of Campaign effectiveness through A / B and multivariate testing to produce actionable learnings.

PHYSICAL REQUIREMENTS

• Ability to talk or hear in order to give and receive information and instructions.
• Ability to stand, walk, sit, use hands to type, handle or feel objects, tools or controls.
• Ability to reach with hands and arms.
• Ability to use computer keyboard up to 80% of the day.
• Visual acuity, ability to adjust focus and peripheral vision for work on a laptop or other computer equipment.
• Lift and / or move up to 25 pounds.

This job description is not intended to be all-inclusive. Global Merchandising Services is an Equal Opportunity Employer All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, protected veteran status, or any other basis protected by applicable law, and will not be discriminated against based on disability. EOE / AA M / F / D / V.