Digital Content Creator/Social Media Manager

The Digital Content Manager is responsible for developing, creating and executing a

year-long social strategy that drives business objectives (fan engagement and growth,

revenue, promotion of team, sponsors, community, etc) with a wide variety of content for

our social platforms : Facebook, Instagram, X (Twitter), and TikTok. We're looking for someone who is creative, on top of social media trends, has a keen eye for detail, is organized, and can be the "keeper" of our social media voice and brand.

This role implements content across all digital channels and is constantly bringing new ideas on how to engage with audiences across platforms.

The ideal candidate for this position should understand each platform intimately and recognize how they individually drive our overall goals.

Preferred Skills and Attributes :

• Proactive and collaborative mindset
• Previous experience in working with professional social media accounts,

preferably someone who has run social media operations for a business account.

• Sports social media management is a big plus.
• Creativity and ability to create engaging, ahead of the trend, content.
• Experienced with graphic design, content capture / creation, and video editing

using various tools and equipment.

Knowledge of analytic capture and data-informed reporting and solutions

JOB RESPONSIBILITIES :

Oversee and manage digital channels with constant engagement including the

development and implementation of brand tone for each audience and channel.

Collaborate with the Marketing and Creative teams to create, write, publish,

design imagery, engage fans, and update weekly content across all digital

channels including but not limited to social media, website, advertising, and

promotional campaigns.

Manage and monitor analytics across all digital channels to better inform future

digital marketing efforts and communicate those insights and results to the

organization.

Proactively seek new opportunities or co-promotion for social media engagement

as well as gameday coverage with current and potential partners.

Collaborate with internal teams (front office staff, players and manager / coaching

staff, team photographer) and external parties (sponsors,

influencers, etc) on all sales and promotional content and develop sales

strategies utilizing digital platforms for outreach and execution.

Maintain and manage the accounts including the development of a posting

cadence for each channel / platform.

QUALIFICATIONS

Knowledge of core social media platforms especially in

but not limited to) Instagram, Facebook, X, and Tik Tok, as well as creative platforms such as Canva, Adobe Creative Cloud (including Photoshop, Illustrator, After Effects), Premiere, and Microsoft Office.

• Highly detail-oriented; able to proof their own work as well as act as quality control / editor for the work of freelancers, seasonal staff, and other full-time employees.
• Excellent communication and people skills.
• Able to perform responsibilities / tasks under pressure with ongoing tight

deadlines.

Able to accept and apply constructive criticism and feedback with multiple rounds

of edits required by executive management and ownership of the organization.

Must have good time management skills and be able to handle multiple tasks

simultaneously.

• Organized and self-starter.
• Possess drive and passion for excellence.
• Willingness and ability to work in- and off-season including nights and weekends, including games.
• Strong writing and problem-solving skills.
• Coachability

PART TIMEMUST HAVE THE ABILITY TO PHYSICALLY MEET AT BATON ROUGE OFFICE AT A MINIMUM OF ONCE A WEEK.PAY WILL BE BASED ON SKILL LEVEL AND EXPERIENCE

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.