Product Design Manager, Instagram – Creator Marketing New York, NY • Design & Us

Product Design Manager, Instagram – Creator Marketing

We're seeking an experienced Product Design Manager to lead design for the Instagram Creator Marketing Pillar. This role will support the skilled design team that’s creating the future of Creator Marketing across Meta and the larger industry. From influencing the cross-Meta investment strategy, to simplifying complex creator and advertiser tools, to upholding a high Craft bar for users of the IG app – this role will be crucial to shaping how Creators turn their passion into a living on Instagram.

Product Design Manager, Instagram – Creator Marketing Responsibilities

Drive vision for the next generation of creator marketing at Instagram and Meta across consumer experiences, creator, and advertiser tools

Support, coach and grow experienced designers into places of high impact that align with their career goals

Be a leader within the entire Instagram for Business product group within the design function and across cross-functional leads

Champion Instagram Craft of the Instagram product overall by driving design + Craft initiatives

Incept and drive initiatives that improve the efficiency, caliber and satisfaction of the pillar and the larger organization

Minimum Qualifications

Bachelor's degree or equivalent experience with 8+ years of experience in Product Design

4+ years of design leadership experience with direct reports under your guidance and leadership

8+ years of experience working collaboratively with product, engineering, design, content and user research teams

Have demonstrated experience successfully managing multiple teams and designers across complex initiatives that resulted in top-level impact. Example : Two-sided marketplaces, cross-organization priority workstreams

Are a staunch advocate for simplicity and Craft. You sweat the details and your teams do too

Experienced coach that's grown designers into places of high impact aligned with their strengths and aspirations

Have a proven record of influencing long-term product vision and phased strategy

Are passionate about helping Creators turn their passion into a living on Instagram

For those who live in or expect to work from California if hired for this position, please click here for additional information.

About Meta

Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.

$196,000 / year to $272,000 / year + bonus + equity + benefits

Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.

Meta is proud to be an Equal Employment Opportunity employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics. You may view our Equal Employment Opportunity notice here .

Meta is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, fill out the Accommodations request form .

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Meta is proud to be an Equal Employment Opportunity employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics. You may view our Equal Employment Opportunity notice here .

Meta is committed to providing reasonable support (called accommodations) in our recruiting processes for candidates with disabilities, long term conditions, mental health conditions or sincerely held religious beliefs, or who are neurodivergent or require pregnancy-related support. If you need assistance or an accommodation due to a disability, fill out the Accommodations request form .

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