Director of Sales & Marketing

Summary :

Manages sales and marketing activities for the Company by performing the following duties personally.

Essential Duties and Responsibilities :

Director of Sales & Marketing

Marketing Focus :

• In collaboration with the Senior V. P. Business Group Development (SVP), prepare and manage sales and marketing operating budget and related departmental expenses.
• In collaboration with the SVP, develop comprehensive strategic sales marketing plans, budgets and programs to support field sales and activities.
• From field activity, evaluate practitioner response to sales aids and promotional materials. Report observations along with competitor activity to SVP.
• From competitive marketing materials, brochures, or other marketing avenues analyze and recognize competitive threats and report activity to SVP.
• Oversee development and production of sales marketing promotional and collateral materials.
• Plan and oversee sales marketing promotion activities including detail sheets, brochures, in-office marketing materials, patient pads, etc.
• Management of creation and distribution of specials and promotions.
• Coordinate team members in development of style, images, and other visual elements for adaptation to project objectives. (Sales & Marketing)
• Develop and recommend product positioning and pricing strategy.
• Oversee and evaluate market research and adjust marketing strategy to meet changing market and competitive conditions.
• Oversee development and maintenance of customer database for marketing purposes.
• Establish and maintain relationships with industry influencers and strategic partners.
• Conduct marketing surveys on current and new product concepts and provide feedback for future product development.
• Responsible for developing subordinate employees through orientation, training, establishment of objectives and constructive discipline, while building employee morale, motivation, and loyalty.
• Develop, prepare, monitor and maintain special projects and programs as requested.
• Responsible for maintaining an open communication line with employees, customers, and vendors, while maintaining proper confidentiality, to ensure proper handling of all issues that may arise.
• Any other duties of a similar or lesser nature as required.

Sales Focus :

Requirements :

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and / or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Individual must reside no more than 30-45 minutes drive-time to the corporate office. The position requires flexibility and ready access to both home and office thus long commutes do not portend well.