Marketing Officer, Brand Specialist

People Drive Our Success

Are you enthusiastic, highly motivated, and have a strong work ethic? If yes, come join our team! At Cathay Bank - we strive to provide a caring culture that supports your aspirations and success. We believe people are our most valuable asset and we proudly foster growth and development empowering you to achieve your professional goals. We have thrived for 60 years and persevered through many economic cycles due to our team members' drive and optimism. Together we can make a difference in the financial future of our communities.

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GENERAL SUMMARY

Within established policies and department procedures, the Marketing Officer, Brand Specialist charged with developing, implementing and leading marketing programs and initiatives to support the bank's expanding business and service network.

As the brand guardian, the Marketing Officer, Brand Specialistis responsible for executing the brand strategy and ensuring the integrity of the brand across all company marketing communications initiatives, monitoring that the brand has a consistent look and voice, and that the brand is unique and differentiated in the marketplace. The Marketing Officer, Brand Specialist will be responsible for leading the creative team (agencies or in-house) in the production of materials including developing and implementing new creative solutions that will enhance the bank's image, directing the phases of the creative work, and will work closely with channel managers to drive a consistent and quality representation of the brand in the market.

ESSENTIAL FUNCTIONS

• Oversees and guides brand presence in creative development and in branch merchandising to ensure adherence with brand guidelines.
• Leads development of creative strategy to concept through final artwork including major campaigns and initiatives, print and digital advertising, social media, video, promotional materials, email, direct mail, photography, and in-branch marketing support such as posters, collateral materials, electronic displays, and video, to support marketing activities and bank-wide initiatives.
• Leads creative agency and freelancer relationships, including establishing and meeting deadlines, budget, and project scope parameters. Assigns creative projects to appropriate creative agency or other department team members.
• Applies innovative, strategic, and creative thinking to new and existing projects, balanced with pragmatic hands-on action that delivers on deadline and budget.
• Expert knowledge of all steps required in the creative development process, including providing clear creative direction, giving timely and helpful coaching to team members to improve creative development, and educating team members on applying the brand guidelines appropriately.
• Oversees development and production of in-branch large-format display content and manages vendor relationships.
• Responsible for Chinese copy adaptation, translation and proofreading for department materials, such as, press releases, website content, and advertising. Directs translations by assigning to vendor or in-house resource.
• Formulates creative strategies and prepares creative briefs; assists Department management in preparing marketing plans and strategies, reports and presentations to senior management and the Board.
• Serves as back-up for website maintenance, including text and graphic content updates.
• As assigned, identifies, develops, and executes bank-wide or regional promotions / campaigns or new marketing initiatives, projects, and programs.
• Recommends innovations and best practices for marketing to improve efficiencies and effectiveness under areas of responsibility and within department.
• Manages vendor relationships for various marketing initiatives and the department, including contract negotiation and securing bank approvals.

QUALIFICATIONS

OTHER DETAILS

$66,560 - $75,000 / year

Pay determined based on job-related knowledge, skills, experience, and location.

This position may be eligible for a discretionary bonus.

Cathay Bank offers its full-time employees a competitive benefits package which is a significant part of their total compensation. It is our goal to provide employees with a comprehensive benefits package to fit their needs which includes, coverage for medical insurance, dental insurance, vision insurance, life insurance, long-term disability insurance, and flexible spending accounts (FSAs), health saving account (HSA) with company contributions, voluntary coverages, and 401(k).

Cathay Bank may collect personal information from potential job candidates and applicants. For more information on how we handle personal information and your applicable rights, please review our Privacy Policy.

Cathay Bank is an Equal Opportunity and Affirmative Action Employer. We welcome applications for employment from all qualified candidates, regardless of race, color, ethnicity, ancestry, citizenship, gender, national origin, religion, age, sex (including pregnancy and related medical conditions, childbirth and breastfeeding), reproductive health decision-making, sexual orientation, gender identity and expression, genetic information or characteristics, disability or medical condition, military status or status as a protected veteran, or any other status protected by applicable law.

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