Marketing Manager, Native and Display Advertising Job at BuyerLink, LLC in Ameri
Marketing Manager, Native and Display Advertising Job at BuyerLink, LLC in Ameri
Mediabistro • American Fork, UT, United States
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What you will do
Lead and oversee end-to-end Native / Display Advertising strategies to align with business goals
Plan, launch, and optimize native / display ad campaigns across multiple platforms
Develop compelling ad copy and creatives, continuously analyzing performance and testing new assets to maximize CTR, conversion rates, and lead quality
Monitor, analyze, and optimize campaign performance & present findings into actionable insights
Manage budgets and pacing to ensure efficient ROAS
Run A / B tests, audience segmentation, and targeting / retargeting / lookalike strategies
Partner with sales, client services, and engineering teams to align goals and improve funnel performance
Ad-hoc special projects
Who you are & what makes you qualified
3+ years of hands-on experience managing native advertising campaigns on platforms such as Taboola, Outbrain, or similar networks
Proven track record of scaling native advertising efforts and managing high-budget campaigns ($100k+ / month)
Demonstrated success in lead generation and / or performance marketing, with a focus on maximizing lead volume while optimizing CPL, ROI, and lead quality
Solid working knowledge of tracking pixels, conversion events, and attribution tools
Strong analytical mindset with the ability to interpret data, extract insights, and make data-driven optimization decisions
Deep understanding of conversion funnels, attribution models, and ROAS
Excellent communication, organization, collaboration, and project management skills
Strong grasp of creative best practices for Native and Display Ad platforms
Ability to manage multiple campaigns and priorities in a fast-paced, results-oriented environment
A genuine passion for performance marketing and a test-and-learn mindset
Nice to have
Experience managing paid social advertising campaigns
Knowledge of compliance and privacy standards in lead generation (TCPA, etc.)
Previous agency or aggregator experience
Compensation : $100k-115k annually
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Advertising Manager • American Fork, UT, United States
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