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Senior Category Development Advisor

Senior Category Development Advisor

Welch'sBentonville, AR, US
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Job Description

Job Description

Grow with Welch's!

Welch's is on a journey towards our bold ambition of being the global-leader of convenient, good for you fruit-based food and beverages. To turn this goal into a reality we need you and other exceptionally talented, agile, and innovative individuals who are eager to contribute to something extraordinary!

At Welch's, we're not just offering a job; we're inviting you to be a part of a vibrant, authentic, and inclusive culture where you not only belong, but also have the opportunity to unleash the best, most authentic version of you.

Position Summary :

The Senior Category Advisor is a position on Welch's Walmart & Sam's Club Team. This position will support the Category Development Team Lead in maintaining Best in Class Category Advisor status with Walmart and Sam's Club.

You will act as the category expert in the development and implementation of the Walmart modular process, as well as using Scintilla, Madrid, and Syndicated Data to craft meaningful insights and engage our customers with collaborative Category Development.

Where You'll Work :

This role will be based out of our Rogers, Arkansas office, with primary focus on Welch's top accounts, Walmart and Sam's Club. Immerse yourself in a dynamic workplace where innovation thrives, and collaboration is key.

Our hybrid schedule supports collaboration and connection with 3 in-office days, while Thursdays and Fridays remain flexible remote days to promote balance and well-being.

What You'll Do :

Category Strategy & Merchandising Leadership

  • Manage the modular relay process including the drawing of modulars and custom merchandising strategies for Walmart using Blue Yonder JDA Space Planning.
  • Collaborate with Walmart & Sam's Club Merchants to decode shopper behavior and channel performance trends, apply advanced analytics to uncover new growth opportunities, and deliver agile, actionable strategies that resonate at store / club level.
  • Advance tools and automation, maintain key databases, and enhance capabilities to enable smarter, faster decisions.

Advanced Analytics & Insights

  • Collaborate with Walmart and Sam's Club Merchants to decode shopper behavior, channel trends, and identify growth opportunities through advanced analytics.
  • Utilize Scintilla, Madrid, and Circana platforms to generate actionable insights and strategic recommendations.
  • Deliver weekly scorecards covering category, item, promo, inventory, pricing, and seasonal performance.
  • Strategic Advisory & Relationship Management

  • Advise Walmart and Sam's Club Merchants on Distribution, Shelving, Merchandising, and Pricing to enhance category performance.
  • Build compelling, data-backed category narratives to support integrated strategy development.
  • Provide insights and direction to Walmart Senior Leadership on consumer trends and market dynamics.
  • Serve as a trusted advisor across planning cycles and cross-functional teams.
  • Team Development & Capability Building

  • Mentor and train team members to foster strategic thinking and continuous learning.
  • Advance tools, automation, and decision-making capabilities.
  • Strengthen partnerships through thought leadership and business acumen.
  • Who You Are :

  • Strategic thinker with 5+ years in category / shopper insights, CPG, and Walmart / Sam's Club experience
  • Proficient in Scintilla, Madrid, Circana, JDA, Excel, PowerPoint, Power BI, and other advanced tools
  • Deep expertise in category, consumer, and shopper behavior (Mintel, etc.)
  • Strong communicator with proven ability to influence across all levels, including senior leadership
  • Analytical and detail-oriented, skilled at turning complex data into clear, actionable insights
  • Experienced in cross-functional collaboration, team leadership, and project management
  • Agile learner and creative problem-solver who thrives in dynamic environments
  • Thought leader with a pulse on emerging trends and market shifts
  • Highly organized, proactive, and adept at managing multiple priorities
  • Comfortable drilling into root causes and connecting the dots to drive growth
  • Collaborative team player with a passion for innovation and continuous improvement
  • What You'll Need :

  • Bachelor's degree is required. An equivalent combination of education and experience that proves the ability to perform the role may be considered.
  • 5+ years of previous experience in sales, category management, or as a category analyst, with significant responsibilities in the application of consumer insights, category management and shelf layout are required.
  • Excellent capabilities in the use of Blue Yonder JDA Space Planning and syndicated data platforms.
  • 2+ years of JDA Software experience and demonstrated proficiency specific to Blue Yonder JDA Space Planning, database management, etc.
  • Additional Skillsets :

  • Alteryx, SQL, PowerBi, Engine PlanoFx & Automation experience
  • At Welch's we value diversity, a passion for what you do, and a commitment to continuous learning. Even if you do not feel you meet every requirement listed, but this role aligns with your strengths and goals we encourage you to apply. Join us and contribute to something extraordinary.

    Welch's is an Equal Employment Opportunity Employer. We recognize the importance of diversity in hiring and building a dynamic, strong workforce. We are committed to the prevention of employment discrimination based on race, religion, color, sex, gender identity, national origin, age, marital status, disability and / or military or veteran status, sexual orientation or any other action covered by federal or applicable state / local laws.

    What You'll Enjoy :

  • Organization with a bold, clear purpose & vision for the future
  • Inclusive Culture : Be a part of an inclusive workplace where you not only belong but also have the opportunity to be the best version of yourself
  • Passionate Community : You are encouraged to have a voice, share your opinions, and have individual impact on the success of the business
  • Hybrid work model : Flexible & collaborative work environment to maximize well-being & success
  • Paid Time Off and Holidays : Available immediately for you to enjoy time away from the office to rest and recharge
  • Paid Volunteer Time Off : 40 hours of paid volunteer time for all non-union employees
  • Development & Advancement : Access to LinkedIn Learning & both formal and informal opportunities to develop and grow your career
  • Compensation Package Consisting of Competitive Base Salary and Annual Incentive Plan (Bonus)
  • 401K plan with Generous Company Match
  • Flexible Benefits from your first day : Choose the benefits that meet your needs and preferences
  • Health, Dental & Vision Insurance
  • Health Savings Accounts
  • Life and accident insurance
  • Employee Assistance Programs
  • Tuition reimbursement program
  • Additional benefits available through Perks at Work
  • Paid parental (and adoption) leave - Available after 12 months of employment
  • The anticipated hiring base salary range for this position is $130,000 to $140,000 annually for US-based employees. This range reflects the minimum and maximum for the position across all US locations, is based on a full-time work schedule, and is Welch's good faith estimate as of the date of this posting. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. In addition to base salary, this role is eligible for participation in a bonus plan.
  • Welch's is an Equal Employment Opportunity Employer. We are committed to the prevention of employment discrimination based on race, religion, color, sex, gender identity, national origin, age, marital status, disability and / or military or veteran status, sexual orientation or any other action covered by federal or applicable state / local laws.

    Welch's offers more than just a job - it's an opportunity to grow, innovate, and make a global impact with a passionate community.

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    Category Development • Bentonville, AR, US