Principal ML Engineer, Ad Performance

Overview

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Who we are

Launch Potato is a profitable digital media company that reaches over 30M+ monthly visitors through brands such as FinanceBuzz, All About Cookies, and OnlyInYourState. As The Discovery and Conversion Company, our mission is to connect consumers with the world’s leading brands through data-driven content and technology. Headquartered in South Florida with a remote-first team spanning over 15 countries, we’ve built a high-growth, high-performance culture where speed, ownership, and measurable impact drive success.

Why join us

At Launch Potato, you’ll accelerate your career by owning outcomes, moving fast, and driving impact with a global team of high-performers.

Base salary

$160,000 to $250,000 per year, paid semi-monthly.

Must have

• Expertise building ML systems with deep expertise in large-scale personalization
• Recognized industry expertise through patents, publications, or significant product impact
• Proven success architecting ML platforms serving billions of predictions in production
• Demonstrated track record of 0→1 innovation in personalization or recommender systems
• Mastery across multiple ML domains including deep learning, causal inference, multi-armed bandits, and graph-based models

Experience

10+ years designing, developing, and deploying large-scale machine learning systems with a focus on personalization.

Your role

Establish the technical vision for personalization at Launch Potato, solving the company’s most complex ML challenges and influencing strategy, architecture, and innovation across teams.

Outcomes

Competencies

Total compensation

Base salary is set according to market rates for the nearest major metro and varies based on Launch Potato’s Levels Framework. Your compensation package includes a base salary, profit-sharing bonus, and competitive benefits. Launch Potato is a performance-driven company, which means future increases will be based on company and personal performance, not annual cost-of-living adjustments.

Apply and inclusion

Want to accelerate your career? Apply now!

We are committed to having a diverse, inclusive team and culture. We are proud to be an Equal Employment Opportunity company. We value diversity, equity, and inclusion. We do not discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, or status as an individual with a disability, or other legally protected characteristics.

Seniority level : Director

Employment type : Full-time

Job function : Engineering and Information Technology

Industries : Advertising Services

Note

Referrals increase your chances of interviewing at Launch Potato.

Location notes and other job postings are not included in this refined description.

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