Sr., Manager, Market Insights and Analytics

Title : Sr. Manager, Market Insights and Analytics

Date : Oct 7, 2024

Qualifications, skills, and all relevant experience needed for this role can be found in the full description below.

Company : Sun Pharmaceutical Industries, Inc (USA)

The Senior Manager is a key member of the Market Insights and Analytics Team. Using their knowledge, skills, and experience, they will provide actionable data-driven recommendations to guide critical business decisions.

Job Summary :

The Senior Manager, MI&A will be responsible for the insights and analytics required for products within the SUN Pharma Branded US Portfolio.

In partnership with each product’s Brand Marketing and cross-functional team, the Senior Manager is responsible for using expert analytics to provide meaningful market insights that enable effective, data-driven decision-making.

The Senior Manager must also demonstrate the ability to work independently with a proactive approach to meet business needs and deadlines in order to drive company / business initiatives.

The Senior Manager will :

• Become the key problem-solving partner to the relevant franchise and brands by establishing strong relationships with key cross-functional team members and collaborating with them in understanding their unique business challenges.
• Translate the business needs into actionable analytic-focused efforts to provide strategic and synthesized insights leading to actionable recommendations.
• Lead Qualitative and Quantitative market research projects to support the brand strategy, including vendor selection and management, design, execution, and presentation of results.
• Using their expert knowledge of secondary Pharmaceutical databases, answer analytical questions from the cross-functional team.
• For their product and therapeutic area, lead competitive intelligence activities.
• Collaborate with other members and the Director of MI&A in brainstorming the optimal solutions to research questions.
• Maintain full compliance with internal and external guidelines.

Qualifications :

• Bachelor’s Degree required; Masters Degree or MBA a plus.
• Overall minimum of 5 years of pharmaceutical industry experience, majority in the US.
• Minimum 5 years in marketing research and / or analytics or related experience involving : framing of strategic questions to be solved, generating insights (primary research and secondary analytics), synthesizing implications, driving for practical / actionable solutions, measuring impact.
• Solid understanding of qualitative and quantitative primary and secondary market research methods.
• Strong experience with pharmaceutical data sources such as IQVIA, Symphony, Claims, and other syndicated resources; strong understanding of Patient / Claims data (APLD) preferred.
• Experience in collecting strategic Competitive Intelligence insights.
• Demonstrated partnering and influencing skills, stakeholder management, and project management.
• Experience in Brand Marketing and / or other Business areas preferred (e.g., Managed Markets, Sales, BD, Sales Ops).
• Experience launching products in the US (preferred).
• Cross-functional experience preferred (e.g., managed markets, pricing, medical, analytics, sales, marketing).
• Experience in one or more of the following therapeutic areas preferred : Dermatology, Ophthalmology, and / or Oncology.

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