Director of Student Recruitment
Job Description
Role Overview
The Student Enrollment and Data Team is focused on ensuring that schools are fully enrolled so that students are free to create the future they want for themselves and their communities.
The team supports this vision through application acquisition, family onboarding, cultivation, and persistence. The Director of Student Recruitment is responsible for developing and implementing strategic recruitment initiatives to attract prospective students and families to our school.
This role will partner closely NTK Enrollment, Marketing team, and School Operations, and school management. The Director will be someone who is a results-driven leader with extensive experience in recruitment, strong interpersonal skills, and a deep understanding of the K-12 educational landscape
Key Responsibilities
Strategy
Develop and execute a comprehensive field recruitment strategy aligned with the school's mission, vision, and enrollment goals
Review regional field plan to evaluate application acquisition efforts and return on investment
Plan and coordinate recruitment events, including school fairs, open houses, information sessions, and community outreach initiatives
Develop and maintain relationships with feeder schools, community organizations, and educational partners to expand recruitment networks
Build awareness in the community by participating in grassroots outreach tactics, including canvassing door-to-door and around the neighborhood
Ensures the team has collateral, swag, and resources needed for recruitment in the field
Recruits, Hires, Onboards, Develops and leads a high-performing team
Builds a strong and diverse team with an inclusive culture that brings out each team member’s strengths and ignites actions
Manages and develops others toward excellence in their role and with an eye toward their long-term development
Responsible for observing and providing real-time feedback to managers and recruiters in the field
Establishes ongoing, regular cadence to facilitate collaboration, training and support of the team
Progress monitors the execution of responsibilities of the team in order to drive operational excellence
Data Management and Reporting
Establish metrics and key performance indicators to measure the effectiveness and impact of student acquisition and experience
Utilize data analytics tools to track and measure the effectiveness of recruitment efforts
Prepare regular reports on persistence, trends, and projections for senior leadership, school board members, and other stakeholders
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