Senior Growth Marketing Manager (PLG)

About the role :

Make sure to read the full description below, and please apply immediately if you are confident you meet all the requirements.

We are looking for a Senior Growth Marketing Manager to help us attract more developers, product leaders, and founders to the AssemblyAI website, sign up for our API, and build on our platform.

You’ll do this by supporting the growth team with both building growth campaigns and expanding / optimizing our self-service growth engine.

A successful candidate will partner with cross-functional colleagues to unlock the motions that drive activation, engagement, revenue, and usage.

They will also have experience using data to inform strategy and experimentation, deep knowledge of product-led growth practices, and is someone who thrives in diverse, cross-functional teams at a hyper-growth company.

What You’ll Do :

Own the end-to-end vision for our signup flow by running web / app experiments, lifecycle programs, and more.

Monitor and report on the events that drive sign ups, activation, upgrades, and drive high usage.

Develop personalized journeys by owning the lifecycle email triggers and campaigns inCustomer.ioand inside of the user dashboard.

Build experiments to validate hypotheses and proactively communicate results to the organization.

Partner with GTM teams (Sales, Customer Success, Analytics, Operations, and Leadership) to meet and exceed business-critical growth goals.

Partner with PMM and Product to launch and own expansion strategy : building growth loops, driving new users and use-cases, cross-sell and up-sell tactics

Be the owner and expert of your KPIs monitor, track, and present metrics weekly to prove ROI.

What You’ll Need :

BA / BS plus 4+ years of experience in marketing / product growth with hands-on experience working at a PLG company

Be a team player be genuinely invested in helping make the entire PLG function successful

Excellent communication skills with the ability to synthesize strategic insights in an actionable and compelling manner

Strong understanding of the marketing tech stack across web optimization, lifecycle, and reporting tools

Comfort with ambiguity and ability to work in a self-guided manner

Extreme attention to detail and passion for experimentation

Experience working with both technical and GTM teams

Experience with using event data to run experiments (from CDP such as Rudderstack, Segment, etc)

Experience reporting out of and leveraging BI tools such as Looker, Tableau, Sigma, etc

Pay Transparency :

AssemblyAI strives to recruit and retain exceptional talent from diverse backgrounds while ensuring pay equity for our team.

Our salary ranges are based on paying competitively for our size, stage and industry, and are one part of many compensation, benefits and other reward opportunities we provide.

There are many factors that go into salary determinations, including relevant experience, skill level and qualifications assessed during the interview process, and maintaining internal equity with peers on the team.

The range shared below is a general expectation for the function as posted, but we are also open to considering candidates who may be more or less experienced than outlined in the job description.

In this case, we will communicate any updates in the expected salary range.

Lastly, the provided range is the expected salary for candidates in the U.S. Outside of those regions, there may be a change in the range, which again, will be communicated to candidates.

Salary range : $160K $220K

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