Director of Marketing and Communications

Director of Marketing and Communications

Massachusetts Institute of Technology (MIT)

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The MIT Museum seeks a director of marketing and communications to manage all marketing, public relations, and social media programs.

Will promote the Museum locally, nationally, and globally through all forms of media and special marketing initiatives; act as the Museum’s contact and spokesperson for public relations inquiries;

and increase the visibility of the Museum as a representative of MIT’s values and educational mission.

Responsibilities :

• Partner with the director to determine the overall voice and message of the MIT Museum in the public space.
• Develop a strategic, multimedia plan to increase public awareness of the Museum as a physical destination and as a thought leader in public science communication;
• plan, execute, and manage communication, marketing, and promotional strategies designed to grow and attract new audiences, using digital and traditional media;

evaluate and report on results and adjust efforts to achieve goals; and manage a digital communications coordinator and direct and approve social media strategy and campaigns.

Act as chief branding officer, including refining the brand over time and ensuring consistency in look and tone. Duties include directing a consulting designer to maintain the visual brand in all promotional, publicity, and collateral materials;

and advising the director on co-branding opportunities to increase the Museum’s audience.

• Direct creative for promotional campaigns and other initiatives; oversee public relations campaigns, graphic design, photography, and other creative services for the Museum overall and its subsidiary programs, including the Cambridge Science Festival, the Science Festival Alliance, and the Nord Anglia Collaborative, in liaison with other stakeholders.
• Secure media partnerships and negotiate media buys based on data analysis; write and oversee the design and placement of publicity and marketing materials and all advertising for print, radio, out-of-home, social and digital;

and be responsible for processes and deliverables.

• Plan and implement marketing campaigns for specific exhibitions and public programs and for earned revenue streams (event rentals and the MIT Museum store).
• Support the Museum’s fundraising efforts by working with director of development, arts initiatives to develop effective communications materials and website content, including design and execution of the Museum’s annual report.
• Oversee content and tone for the Museum website and social media; develop and implement plans for editorial direction; and direct staff to edit and post content across platforms, with particular attention to programs, exhibitions, and announcements.
• Own the Museum customer relationship management system (HubSpot); mine the system for insights and conduct regular data deep-dives to improve communications and outreach;

develop processes to collect and re-purpose information over all available platforms.

• Serve as the central media relations point person for the Museum, acting as spokesperson or coaching senior museum staff and / or collaborators as needed;
• write speeches or talking points for the director, oversee text and visual interpretive materials to be distributed to the media, and shape the public narrative of the Museum and the researchers and projects it represents;

organize and host media visits; and pitch story ideas to internal and external media contacts.

• Conduct highly complex and sometimes contested conversations around audience tracking and data management; advocate for data-centric understanding of audience, work with internal stakeholders and vendors to solve the competing demands of increasing audience size and engagement levels with valuing privacy, and oversee market research and take part in other evaluation efforts.
• Supervise staff to ensure timely response to inquiries for information from the press, bloggers and visitors; and respond to online reviews.
• Monitor, analyze, and report on attendance, including observations on trends; and provide guidance to the director and the senior management team on attendance forecasting.
• Respond to and manage requests for filming at the Museum.
• Represent the Museum at professional and MIT community meetings and organize presentation materials for same on an as needed basis.
• Partner with the finance officer on developing annual communications operating budget and special campaign budgets for the Museum.
• Manage digital communications coordinator and contract graphic designer.
• Perform other duties as needed.

Required Qualifications :

• Bachelor’s degree in a relevant field.
• Five years of experience in institutional marketing and communications.
• Marketing and public relations experience in a nonprofit, cultural, or educational organization.
• Interest in STEAM subjects.
• Excellent organizational, people-management, writing, editing, and interpersonal skills.
• Ability to manage multiple projects and vendors and work under pressure to meet deadlines.
• Experience motivating staff and external contractors to achieve measurable results.
• Comprehensive knowledge of digital and print communications channels, including advertising.
• Discretion and judgment with confidential information / issues.

Preferred Qualifications :

Museum, cultural sector, or public science engagement experience.

Occasional weekend and evening work may be required.

Candidates are strongly encouraged to submit a link to a portfolio of successful campaigns or prior work.

Employment is contingent upon the completion of a satisfactory background check.

MIT is an equal employment opportunity employer. We value diversity and strongly encourage applications from individuals from all identities and backgrounds.

All qualified applicants will receive equitable consideration for employment based on their experience and qualifications, and will not be discriminated against on the basis of race, color, sex, sexual orientation, gender identity, pregnancy, religion, disability, age, genetic information, veteran status, or national or ethnic origin.

See MIT’s full policy on nondiscrimination at this link.

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