Digital Media Producer

Job Description

Hearst Media Production Group is seeking an experienced, full-time Digital (Social) Media Producer to join our digital team.

This role is central to executing digital strategies and multimedia content initiatives for our diverse array of shows, from development to audience engagement on social media platforms.

The position includes asset coordination, creative content concepting, ideation, development, copywriting, publishing, and content-related project management.

This position reports to the Creative Services Director and is based on-site at our new, state-of-the-art office in Glendale, CA.

Responsibilities

• Collaborate with strategy leads to develop and refine social media and digital strategies for broadcast television programming to enhance audience engagement.
• Lead the end-to-end creation of social content, from ideation, and selection, through copywriting, publishing, and repurposing.
• Designing graphics or basic video editing using tools from the Adobe Creative Suite or other web-based tools.
• Collaborate closely with internal, and external teams on all aspects of content development, implementation, asset management, securing approvals, and assisting in reporting.

Partner with cross-departmental stakeholders, outside agencies, and influencers to ensure successful promotional impact.

• Execute approved digital strategies, schedule posts, and upload optimized social video content using best practices like custom thumbnails and SEO-minded metadata.
• Monitor social media channels for trends and feedback, engage with followers, respond to comments, and foster a strong online community.

Engage social communities by responding to timely cultural and news events with compelling content to join trending conversations.

Stay updated on social media trends and technologies, recommending improved processes and new platforms where appropriate.

Experience

• Strong creative and writing skills
• 2+ years' experience in Marketing / Branding, Communications, Writing, Film / Design, or equivalent work in related field
• Media / entertainment industry a plus
• Social media management platform experience a plus

Qualifications

• Demonstrated knowledge of producing, publishing, and marketing social media creative assets on various platforms including, but not limited to : TikTok, Facebook, Instagram, YouTube, X, Pinterest, Snapchat and Twitch
• Self-starter, able to work under tight deadlines with excellent editorial judgment, time management and strong project management skills
• Excellent written and oral communication and organizational skills
• Passion for social and digital creative trends and technology
• Proficiency in Adobe Creative Suite tools such as Photoshop, and Premiere to perform basic graphic design and video editing tasks.
• Understanding of video metadata, encoding and data formats

Education

• Related experience and / or training will be considered as well as a combination of education and experience.
• HMPG is a proud supporter of military veterans. Related military training and experience will be considered.

The salary range for this role is $80,000 to $90,000 annualized. The actual base pay offered is dependent upon many factors, such as transferable skills, work experience, business needs, market demands and conditions, and other factors permitted by law.

The base pay is subject to change and may be modified in the future.

Diversity Statement

At Hearst Television we tell stories every day. Stories about people of all cultures, backgrounds, perspectives, and identities.

That's why, behind the scenes, we believe in being an organization as diverse and varied as the audience we reach, ensuring that the content we create is more compassionate, and more representative of the communities we serve.

Benefits

Hearst Television's benefit programs are modern, flexible and designed to focus on you. As a Hearst Television employee, you and your spouse or partner or dependents would have access to the following benefits.

• Medical Dental Vision
• 401(k) matching
• Emotional Wellness Support
• Paid Time Off
• Paid Parental Leave
• LGBTQ+ Health Services
• Additional benefits to meet your and your family's needs

About Hearst Media Production Group

Hearst Media Production Group (HMPG), a business unit of Hearst Television, is an independent producer and distributor of original programming for TV stations, broadcast and cable networks and streaming services.

HMPG produces hundreds of hours of programming annually across linear, streaming, digital and social media platforms for domestic and international distribution in nearly 100 countries.

Its popular shows include the Emmy® Award-winning educational / informational (E / I) programming blocks airing weekends nationwide including "Weekend Adventure," on ABC stations;

CBS WKND," on the CBS Network; "The More You Know," on the NBC Network; "One Magnificent Morning," on The CW Network; "Mi Telemundo" on the Telemundo Network and "Go Time" on independent stations.

HMPG also produces and / or distributes a diverse slate of other programming and content including Matter of Fact with Soledad O'Brien, America's #1 nationally syndicated public affairs news magazine;

Consumer Reports TV, and the company's dedicated FAST channels Xplore, The Jack Hanna Channel and Rovr Pets, available on some of the most popular smart TVs and streaming platforms.

HMPG has offices in New York, Los Angeles, Washington, D.C. and Charlotte. HMPG is represented by United Talent Agency.

About Us

Hearst Television (HTV) owns and / or operates 35 television and two radio stations serving 27 media markets across 39 states reaching over 22 million U.

S. television households. HTV is recognized as one of the industry's premier broadcasting companies and has been honored with numerous awards for distinguished journalism, industry innovation, and community service.