Customer Relationship Marketing - Marketing - Vice President

Morgan Stanley Investment Management ("MSIM") is a global investment manager with over 40 years of history delivering innovative investment solutions across public and private markets worldwide.

We have $1.4Tn of AUM with professionals located across 21 countries, with a proven long- term track record of success. Our investment teams bring significant expertise in structuring complex financial transactions and commitment to partnering with world- class management teams.

Morgan Stanley's extensive business relationships and global network of resources afford our private equity and credit teams as well as our portfolio companies' unparalleled access to leading corporations, executive talent, as well as competitive deal sourcing advantages.

Basic Purpose :

Lead customer relationship email marketing execution for all Morgan Stanley Investment Management ("MSIM") global brands and lines of business.

Primary Responsibilities :

• Oversee complex funnel email campaigns to drive sales and support retention. Lead CRM segmentation, client journeys, and dynamic messaging based off customer lifecycle using our product recommendation engine.
• Integrate email behavioral signalization to optimize customer engagement with product content for CRM trends and create messaging optimization.
• Deep experience with building out Salesforce Marketing Cloud flows / campaigns / journeys with critical digital marketing technical skills required including targeting queries, workflow logic and content personalization rules using Salesforce Marketing Cloud.
• Expertise in migration of data from CRM platforms into Salesforce Marketing Cloud.
• Responsible for strategy, execution and analysis of data driven sales and marketing email programs for retail, institutional and international business units.
• Understand financial advisor needs and click behaviors through data collection, segmentation, profiling, and engagement.

Identify opportunities to automate recurring campaigns and streamline campaign operations.

• Set up and support enhancements to marketing campaign automation platform, including integrations, functionality roll outs, and optimizations to improve efficiency and effectivene
• Manage and mentor global team of email marketing resources and vendor
• Support development of email content personalization strategy and execution
• Identify and manage strategic projects designed to improve targeting capabilities, content relevance and customer engagement
• Manage staffing, consultants, workflows, critical processes, escalations and priorities.

Qualifications : Job Requirements :

Job Requirements :

• Highly desirable email marketing in asset management. Experience with mutual funds and / or other investment products.
• Minimum of 12 years of related experience, including at least 7 years of experience building, executing and modifying marketing campaigns using a marketing automation platform (e.

g., Salesforce Marketing Cloud, Adobe Campaign, Eloqua)

• Experience managing a global team of resources and vendor
• Proficiency in Salesforce Marketing Cloud
• Experience using and managing email creative tools such as Stensul, Taxi, etc.
• Familiarity with content scripting languages (e.g., javascript, AMPscript)
• Ability to work both independently and within a team environment
• Outstanding project management and written and oral communications skill
• Demonstrated ability to manage changing requirements on short timelines and enable execution
• Bachelor's degree required. MBA a plu

Morgan Stanley's goal is to build and maintain a workforce that is diverse in experience and background but uniform in reflecting our standards of integrity and excellence.

Consequently, our recruiting efforts reflect our desire to attract and retain the best and brightest from all talent pools.

We want to be the first choice for prospective employees.

It is the policy of the Firm to ensure equal employment opportunity without discrimination or harassment on the basis of race, color, religion, creed, age, sex, sex stereotype, gender, gender identity or expression, transgender, sexual orientation, national origin, citizenship, disability, marital and civil partnership / union status, pregnancy, veteran or military service status, genetic information, or any other characteristic protected by law.

Morgan Stanley is an equal opportunity employer committed to diversifying its workforce (M / F / Disability / Vet).

Expected base pay rates for the role will be between $125,000 and $200,000 year at the commencement of employment. However, base pay if hired will be determined on an individualized basis and is only part of the total compensation package, which, depending on the position, may also include commission earnings, incentive compensation, discretionary bonuses, other short and long-term incentive packages, and other Morgan Stanley sponsored benefit programs.