About the Role :
Papaya is seeking a Director of B2B Marketing to stand up our product marketing foundation as well as lead product marketing for key growth solutions.
In this high-impact role, you will develop and execute strategic marketing plans to enhance market presence, engage key stakeholders, and drive significant revenue growth.
Key Responsibilities :
Build Product Marketing Foundation & Execution
- Product positioning, messaging, and execution : Collaborate cross-functionally with product management, sales, and other teams to develop compelling product positioning, messaging, and supporting resources that resonate with the target audience.
- Prepare enablement content for all phases of the sales funnel to improve penetration and conversions.
- Build product collateral, website copy, and deep thought leadership content to be delivered through white papers, webinars, conference talks, speaking opportunities and reports.
- Keep abreast of industry trends, competitive intelligence, and create / maintain Analyst Relations (AR) program.
Team Leadership and Cross-Functional Collaboration
- Lead and Mentor : Hire and manage direct reports, oversee processes and budgets, and provide mentorship to team members as the marketing team expands.
- Collaboration with External Key Stakeholders : Interact with healthcare professionals, key opinion leaders, clients, and other relevant external stakeholders to drive product adoption and product loyalty.
- Collaboration with Internal Key Stakeholders : Closely collaborate with the sales, product, and delivery teams to ensure flawless messaging and execution of the product's message.
- Conduct market research and analysis to identify potential customers, market trends, and competitive landscape.
What We're Looking For :
- Educational Background : Bachelor's degree in Marketing, Business, or a related field.
- Proven Experience : 10+ years of product marketing leadership experience within the SaaS or related industry, with a demonstrated track record in building product marketing from the ground up.
- Industry Knowledge : Deep understanding of enterprise decision-making processes, and C-suite buying committees.
- Data-Driven : Strong analytical mindset with the ability to leverage data for strategic decision-making.
- Communication Excellence : Exceptional written and verbal communication skills, adept at engaging business leaders and C-suite executives.
- Proactive Leader : Self-starter with a passion for growth and innovation.
- Collaborative Mindset : Demonstrated expertise in building and nurturing internal collaborations and relationships.
- Travel Flexibility : Willingness to travel for internal and external meetings and conferences (up to 20%).
About Papaya :
Papaya is a modern fintech platform that simplifies bill payments for American families. Using computer vision and automation, our app makes paying your bills as simple as taking a picture.
We started in 2016 with the mission to alleviate the frustration of paying bills. We are building technology to help address American families' number one source of stress, finances, while also helping billers of all sizes and from all industries get paid faster and more often.
At Papaya, we love to celebrate our incredible group of hardworking employees - and it shows. We're proud to say that we were voted one of Built In LA's Best Small Companies to Work for in 2021, 2022, and 2023! We are proud to have 4.
8 stars and over 100k reviews on the App Store, and are backed by investors that include Sequoia Capital, Bessemer Venture Partners, and First Round Capital.
In order to provide greater transparency, we have included base pay ranges for all of our US-based job postings. Our pay ranges are based on the role's level and responsibilities, and benchmarked against similar stage growth companies in the fintech industry.
We utilize multiple factors including skills and work experience to determine the final offer amount given to each candidate.
The base pay range for this position is : $130,000-$160,000
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