Description
ABOUT THE ROLE
Diageo is a world-class leader in beverage alcohol with an outstanding collection of brands across spirits and beer! Diageo has over 200 outstanding brands old and new, large and small, global and local, with brands sold in 180 countries at almost every price point, in every category to meet consumer demand.
Diageo is the leading spirit player in every region of the world, highlighting a broad portfolio of both international and local brands.
Diageo leads the top two largest spirit brands in the world, Johnnie Walker and Smirnoff, and 20 of the world’s top 100 spirit brands.
Its portfolio includes Crown Royal, Cîroc and Ketel One vodkas, Captain Morgan, Buchanans, Don Julio, Casamigo’s, Tanqueray, Baileys and Guinness!
The Business Development (BD) Director is responsible to work with our external Distributor partners to implement category-specific commercial plans and drive consumer excitement in our brands to achieve maximum performance in execution, sales, profit, and market share objectives.
Role and Responsibilities
- Engage with state-level Distributor GM on ensuring delivery of category financial and executional performance in state
- Identify and implement growth opportunities specific to category in state, incorporating trends from latest insights gathered from the field
- Identify and plan local-level activation events that build brand awareness and tell our unique stories to our core consumers
- Equip and empower BD Managers and Distributor Field Sales teams on crafting the perfect outlet
- Encourage and build BD Managers’ capabilities, emphasizing selling, storytelling, and brand experience
- Accountable for execution and activation Key Performance Indicators and market share growth in Strategic Accounts and Independent channels in market
- Identifies accounts with greatest potential, allocates resources accordingly
Key Outputs
- Accountable for state-level financial Key Performance Indicators (e.g., dNSV, depletion, CAAP) as well as state-level category pricing and trade spend
- Owns state-level budget allocations (e.g., trade development, A&P, overhead), driving BD Managers to engage in activation and promotional activities that will result in greatest impact for category
ABOUT YOU
Preferred Experience, Skills and Education Requirements
- Bachelor’s degree and minimum 5+ years of market development and selling experience, with proven successes in achieving volume and profit targets
- Complete understanding of beverage / alcohol business math and ability to accordingly identify and capitalize upon opportunities through the lens of flawless execution, memorable brand marketing, and effective activation which create consumer excitement and engagement
- Experience in field sales, distributor management, and leading teams
- Consistent track record of managing and developing a high-performance sales team
- Understanding of supplier / distributor dynamics and product supply chain
- Relationship-builder who can persuade and influence others, enjoys interacting with others, and can
- effectively share the Diageo portfolio of brands’ stories
- Territory management understands the BevAlc route to market and how to compliantly influence outcomes.
- Deep market knowledge channel, customer, and consumer.
- Energy level approachable and quick to engage with all partners brings positive energy to customer, distributor and agency interactions.
- Professionalism polished but authentic comfortable in public presentation situations. Self-starter self-motivated and pro-active.
Worker Type : Regular
Regular
Primary Location : Off Site Florida
Off Site Florida
Additional Locations :
Job Posting Start Date :
2024-06-14
Salary Range : Minimum Salary :
Minimum Salary : $144750
$144750
Maximum Salary : $241250
$241250
At Diageo certain roles are eligible for additional rewards, including annual incentive payment and stock awards. US-based employees are eligible for healthcare benefits, retirement benefits , short-term and long-term disability coverage, basic life insurance, wellness benefits and industry leading parental leave, among others.
Benefits / perks listed may vary depending on the nature of your employment with Diageo and the country where you work.
The salary range displayed is the salary range for the role’s primary location.
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