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Women's Designer
Women's DesignerThe People Brand • Carlsbad, CA, US
Women's Designer

Women's Designer

The People Brand • Carlsbad, CA, US
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Job Description

Job Description

The Women’s Designer is responsible for leading design execution across all

women’s categories (e.g. tops, bottoms, outerwear, dresses, sweaters, swim, etc.), with a strong

focus on trend forecasting and analysis, brand clarity and customer centricity, creation and management of tech packs, and cross-category consistency. The role will partner closely with merchandising, technical design, product development, and production teams to ensure designs are on trend, customer focused, feasible, cost-effective, and aligned with the brand’s sustainability ethos.

Trend & Market Analysis

  • Monitor global fashion trends, street style, trade shows, social media, and competitive brands to identify directional themes and market opportunities.
  • Work with Creative Director and Merchandising to synthesize trend insights into concept presentations (mood boards, color palettes, silhouettes, prints / graphics) for seasonal direction.
  • Translate macro and micro trend forecasts into actionable design direction tailored to our target customer.

Cross-Category Design Leadership

  • Design across all women’s categories (e.g. tops, bottoms, outerwear, sweaters, dresses, swim, active) to ensure coherent brand language and technical feasibility.
  • Drive innovation in silhouette, fabric, construction, detailing, prints / graphics, and embellishments across categories.
  • Partner with product development and print teams to ideate and execute material and surface treatments consistent with seasonal direction.

    • Design Execution & Collaboration

  • Sketch and CAD design concepts and present them visually for review and feedback.
  • Produce flat drawings, spec sheets, and choose fabric and trims.
  • Understand our sustainability ethos and goals to ensure the fabrics and trims we choose meet our standards.
  • Participate in design reviews, internal critiques, and cross-functional meetings.
  • Review incoming samples to ensure they are correct – this includes fit, details, color, finishing, and wash.
  • Comment on lab dips, strike offs and other misc vendor submits.
  • Participate in proto reviews and fittings — give feedback and direction to PD and TD.
  • Partner with PD on the status of styles in development to ensure product execution meets design intent.
  • Ensure designs are feasible for cost structure and construction constraints in collaboration

    • with production and sourcing teams.

  • Liaise with merchandising to align on assortments, pricing, margin, and sell-through

    • potential.

    Tech Pack Creation & Management

  • Develop detailed tech packs (spec sheets, construction details, BOM’s and fit block indications / key measurements) for all women’s styles.
  • Collaborate with technical design, merch and PD to iterate and refine tech packs through fit sessions, sample reviews, and comment cycles.
  • Maintain an organized, up-to-date library of tech pack assets, including revisions, version

    • control, and historical files.

    Quality & Cost Oversight

  • Evaluate cost implications, construction complexity, and technical risk in early stages.
  • Work with tech / production to anticipate and resolve potential quality, fit, or tolerance

    • issues.

  • Participate in pre-production reviews, final fit approvals, and sign off on specs.

    • ESSENTIAL SKILLS & QUALIFICATIONS

  • Bachelor’s degree in Fashion Design, Apparel Design, or related; or equivalent experience.
  • 3-5+ years of experience in women’s apparel design in a brand or wholesale environment covering multiple categories.
  • Strong trend forecasting ability, a keen fashion sensibility and understanding of our brand ethos.
  • Deep proficiency in tech pack creation (experience with tools like Adobe Illustrator, In Design, Backbone, Gerber, Techpacker, or equivalent).
  • Excellent understanding of garment construction, sewing techniques, materials, and finishes.
  • Experience working cross-functionally with technical design, sourcing, production, and

    • merchandising.

  • Strong communication, presentation, and collaborative skills.
  • Well-organized, detail oriented, able to manage multiple projects simultaneously and

    • meet deadlines.

  • Portfolio demonstrating aesthetic maturity, technical skill, and versatility across

    • categories.

  • Flexibility to travel occasionally (e.g. for trade shows, vendor visits) if required.

    • We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.

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    Designer • Carlsbad, CA, US

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