Overview Produce high- Manage and oversee all HQ-level social media accounts, ensuring alignment with DHN-NCR branding and messaging.
Responsibilities Coordinate with individual MTF social media teams to ensure consistency, accuracy, and timeliness of posts across platforms.
Develop and execute social media strategies to increase engagement, expand reach, and promote DHN-NCR initiatives.
Create high-quality graphics, videos, and multimedia content tailored for various social media platforms.
Write engaging and clear copy for posts, ensuring adherence to organizational tone and style guidelines.
Use a contract provided social media management platform to schedule, monitor, and analyze posts across all accounts.
Track social media performance metrics and generate reports with insights and recommendations for improvement.
Monitor trends, audience behavior, and platform updates to optimize content and engagement strategies.
Ensure compliance with DoD policies and guidelines for social media use within military and healthcare contexts.
Provide guidance and training to MTF social media teams as needed to enhance their effectiveness.
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Social Media Manager • Bethesda, MD, United States