My client is an industry-leading note-taking application with expressive drawing capabilities that make full use of the power of the Apple Pencil and iPad Pro.
They are excited to bring on a highly strategic Marketing leader who can help us develop a data-driven marketing strategy while also being able to execute on the ground level by rolling up their sleeves to work alongside team members in reaching the Company goals.
The ideal candidate will lead with a customer-centric approach to marketing by educating, increasing awareness and building the brand through compelling storytelling.
This role is expected to be on-site 2-3 times per week in our San Francisco office.
What You’ll Do :
- Create and execute on a comprehensive marketing and brand strategy that aligns with our business objectives
- Own the product positioning and messaging across all internal and external facing communications while working closely with product leaders to ensure alignment and consistency
- Oversee all digital marketing endeavors, encompassing SEO, content marketing, email marketing, social media, and paid advertising campaigns
- Lead the team responsible for go-to-market strategies, product campaigns, brand communications, performance marketing, PR, social media, influencer and partnerships
- Utilize data analytics to drive strategic decision-making, monitor key performance indicators (KPIs), and offer insightful reports on marketing performance
- Conduct regular competitive analysis and market research to identify emerging trends, opportunities, and potential threats, informing strategic decision-making
- Build and mentor a high-performing Marketing team that fosters innovation and collaboration
- Foster and maintain strong partnerships with product management and other cross-functional teams to ensure alignment in marketing initiatives with business objectives while ensuring seamless execution and ongoing collaboration
What You Need :
- 10+ years of full-stack marketing and senior leadership experience with B2B and B2C marketing, ideally in technology products
- Best-in-class brand builder, storyteller and a track record of building brand engagement
- Demonstrated success managing paid acquisition budget across multiple channels to drive efficient and sustained user and revenue growth
- Experience building reporting dashboards and synthesizing complex data points and KPIs to generate easy-to-understand executive reports
- Demonstrated effective leadership including the ability to build and foster successful teams that scale
- Excellent spoken and written communication skills, allowing you to deliver complex information clearly to your colleagues and through marketing material
- Ability to collaborate within and across teams
Bonus Qualifications :
- Experience at a successful startup
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