Associate Director of Marketing

Make your application after reading the following skill and qualification requirements for this position.

Are you a talented, hardworking, joyful missionary disciple? Join the Archdiocese of Detroit and be part of a mission-driven community where your work contributes to unleashing the Gospel throughout southeast Michigan.

Our workplace culture integrates faith with professional growth, allowing you to make a meaningful impact in a Catholic environment.

Enjoy a generous paid time off package, a flexible hybrid work environment, and an employer-paid pension plan with eligibility just after five years.

If you're passionate about serving the Church and seeking employment with mission-oriented work and exceptional benefits, apply today!

Position Overview

The Associate Director of Marketing is responsible for developing and executing comprehensive marketing strategies that reach and engage those active in the Church or seeking engagement with the Church.

The Associate Director oversees the marketing team, manages campaigns to advance the mission of the Archdiocese of Detroit, and serves the creative and marketing needs of the archdiocese's departments, offices, and ministries.

Key Responsibilities

Marketing Strategy

• Collaborate with the Director of Communications to develop and implement a marketing strategy that supports the Archdiocese of Detroit’s mission and goals while boosting engagement with both the faithful and those seeking connection with the Church.
• Conduct market research to identify opportunities and trends.
• Create marketing plans that include digital, social media, content, email, and traditional marketing channels.

Team Leadership

• Lead and manage the team as an internal agency serving the departments, offices, and ministries of the Archdiocese of Detroit, including Sacred Heart Major Seminary and Catholic Funeral and Cemetery Services.
• Recruit and oversee marketing freelancers and contractors to support the in-house marketing team.
• Monitor and evaluate the performance of freelancers, ensuring high-quality and timely completion of deliverables.
• Manage contracts, budgets, and payments for freelance and contract work.
• Build and maintain a network of reliable and talented freelance content creators.

Collaboration and Communication

• Assist the Client Services and Event Manager develop, present, and execute marketing plans, while incorporating client feedback throughout the process.
• Develop and implement strategic departmental goals aligned with organizational objectives, while managing resources and evaluating progress to enhance effectiveness.
• Collaborate with the other department Associate Director, support their work, and build a culture of prayerfulness, excellence, collaboration and innovation.

Performance Analysis and Reporting

• Use analytics tools to track and measure the effectiveness of marketing campaigns and strategies.
• Generate monthly reports on key metrics, campaign performance, and ROI.
• Use data insights to inform and optimize future marketing strategies.

Supervisory Responsibilities

• Client Services and Events Manager
• Business Development Manager
• Marketing Coordinator
• Communications Operations Coordinator
• Printing and Mailing Lead

Required Knowledge / Skills / Abilities

• Proven experience in multi-channel and digital marketing with a track record of developing and executing successful marketing strategies.
• Proficiency in digital marketing tools and platforms, such as Google Analytics, SEO tools, CRM systems, and social media management tools.
• Passionate about contributing to the mission of the Catholic Church as a servant leader in the Archdiocese of Detroit.
• Must be willing to work on a flexible schedule, including occasional nights and weekends.

Education and Experience Requirements

• Bachelor’s degree in marketing, communications, business administration, or a related field.
• Minimum five years of experience in marketing.
• Minimum of three years of experience managing direct reports, cross-department teams, external contractors, and vendors.

Travel Required

The ability to travel throughout the Archdiocese of Detroit.

Additional Requirements

• Must agree, upon acceptance of an offer of employment with the Archdiocese of Detroit, not to engage in, nor to endorse, any actions or beliefs contrary to the teaching and standards of the Roman Catholic faith and morality.
• Must demonstrate understanding, respect and support for Catholic Church teaching, mission and values.
• Must maintain strict confidentiality regarding any archdiocesan information gained within the Archdiocese of Detroit.
• Must have a strong knowledge of the Roman Catholic faith, its institutions, policies and practices.

Other Duties

This job posting is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities required for this job.

Duties, responsibilities, and activities may change at any time, with or without notice.

Affirmative Action / EEO Statement

The Archdiocese of Detroit is an equal opportunity employer and does not illegally discriminate based on race, color, religion, national origin, sex, age, disability, height, weight, genetic information, or marital or other legally protected status.

The Archdiocese of Detroit is committed to achieving excellence through cultural diversity and encourages applications and / or nominations of women, persons of color, veterans, and persons with disabilities.

Please contact below with any questions :

Contact Information

Melissa Samaan

HR Specialist

Human Resources

[email protected] (313) 237-4683

aod.org unleashthegospel.org detroitcatholic.com

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