Performance Marketing Manager

Hearth exists because 50-80% of small businesses in the trades (Roofers, Plumbers, etc.) fail within their first five years.

Our mission is to change that forever, and empower small business contractors to build and grow successful companies.

Applying for this role is straight forward Scroll down and click on Apply to be considered for this position.

In the last few years, we’ve built an all-in-one platform that helps SMBs grow sales, protect profits, and save time. With over 10,000 customers, Hearth is a vertical SaaS platform powered by a financial services layer that is currently powering billions in home improvement projects.

We are growing, profitable in our base case, and are working to disrupt a fragmented, underserved, $600B market.

Backed by the same investors as SpaceX, Stripe, Palantir, Airbnb, Rippling, Affirm, Brex, and OpenAI (Founders Fund, 8VC, Human Capital), we aim to protect small business entrepreneurship in America, redefine what is possible in running a trades business in today’s rapidly changing world, and bring forth a future where every small business owner in the trades can succeed, despite not having a fancy pedigree, special connections, or access to deep pockets.

The Opportunity

Hearth is at an inflection point of growth and looking for the right individual to join our growing marketing team as a Performance Marketing Manager.

The right archetype for this role is someone who has strong performance marketing experience at an agency (or tech startup) and wants to grow into an operational leader.

You’re an analytical, proactive, and growth-minded professional who wants the training ground to become a CMO one day.

With mentorship from a world-class team (Affirm, Square, Bain&Co, Adobe), you’ll own our primary performance channels (Meta / Google) and drive growth.

You’ll work hand in hand with our marketing agency to target the right customers, create campaigns, and drive efficiency.

You’ll also have the opportunity to assist with analytics and growth projects as we continue to scale the marketing function at Hearth.

The ideal candidate is a self-starter, with an appetite to learn and a genuine desire to help small business contractors.

What you'll do :

• Design, implement, and manage end-to-end integrated marketing campaigns to drive new customer acquisition.
• Recommend, test, and implement experiments across marketing touchpoints (ads, website, lead forms, etc.) to unlock marketing efficiencies.
• Test new channels assisting in strategy, operations, analysis, and future iterations.
• Own the marketing pipeline (lead submission through sales) to improve lead quality and reduce acquisition costs.
• Own marketing reporting via weekly performance updates, driving insights, and managing marketing dashboards.
• Drive ad hoc analysis of campaign performance, uncover insights, and propose optimization opportunities to drive growth.

What we’re looking for :

• Bachelor’s degree in Marketing, Business, or Analytical related degree preferred.
• Proven experience (1 - 3+ years) in growth / performance role ideally at an ad / performance agency or tech startup.
• Experience with Meta, Google, and / or Bing Ads.
• Proficiency with BI tools such as Tableau, Looker, Mode, Excel, or Google Sheets.
• Experience with weekly performance reporting and sharing insights with cross-functional leaders.
• Experience with CRM platforms such as HubSpot, Marketo, Salesforce, or equivalent.
• Ability to manage multiple projects at the same time in a fast-paced environment.
• Technically capable, excellent communicator, and a desire to improve processes.
• Experience with B2B SaaS and proficiencies in marketing / sales pipeline management.
• Experience in organic channels (SEO, Cold Email, Referral programs) a plus.

Mission-driven, values-based culture.

Competitive pay.

Growth opportunities as we continue to grow and scale.

Stock options.

Medical, dental, and vision options.

401(k) package.

Free Employee Assistance Program.

Parental Leave Program.

Pet Insurance.

Our Core Values

• Truth : We value honesty and data. We seek to understand what is reality, so we can effectively respond to it.
• Slope : Rate of change over time. We hire and reward based on a team member’s potential, capacity, and growth-mindset, rather than a fancy resume.
• Mutual Benefit : The best outcomes happen when everyone wins - customers, team members, and the company. We seek to understand each other’s aspirations and create alignment to get there.
• Competitive Greatness : We desire an opportunity and environment from which to pull the greatest versions of ourselves out into the world, rather than just a job .

Location :

This role will be located in NYC along with the rest of the technical Hearth team, the CEO, and other key business roles.

Hearth believes in the energy, connection, and serendipity of in-person / hybrid work culture (3+ days / week) for builders who are committed to building truly innovative software and making a significant positive impact in the world.

More About Us :

Hearth embraces diversity. We are proud to be an equal opportunity workplace and do not discriminate on the basis of sex, race, color, age, sexual orientation, gender identity, religion, national origin, citizenship, marital status, veteran status, or disability status.

We consider for employment qualified applicants with arrest and conviction records.

The pay range for this role is : 95,000 - 125,000 USD per year (New York).

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