Marketing Services Campaign Program Manager

Accenture Song Digital Marketing Services professionals help our clients achieve increased operational efficiency and effectiveness for direct marketing communications.

In addition, our professionals design marketing programs that help our clients achieve their acquisition, growth and retention objectives across B2C, B2B and B2B2C business models.

These technologies typically include campaign management, lead and / or loyalty management, content management, and data management solutions.

If you want to know about the requirements for this role, read on for all the relevant information.

The Marketing Services Campaign Program Manager assists in planning and executing marketing strategies on behalf of our clients, as well as driving operational efficiencies.

They provide leadership and expertise for the Campaign Execution Leads and the offshore Campaign Operations team. They work closely with Customer Marketing Strategy and the Campaign Technology Lead to ensure successful execution, monitoring and campaign reporting.

Key Responsibilities :

• Manage a team of global marketing services professionals in a fast-paced, deadline-driven environment with rapidly changing priorities and a high volume of projects as well as the ability to collaborate with cross-functional teams (including brand teams, agency partners, technology delivery teams, campaign operations and campaign production).
• Coordinates campaign timelines for the client and manage client expectations throughout delivery.
• Key participant in weekly, monthly, and quarterly client meetings sharing operational reporting, KPIs, and drives project improvement opportunities.
• Leads, manages, and coaches the campaign management and operations team on-shore and off-shore with shared focus on growth of existing skillset.
• Collaborates with Customer Marketing Strategy and Planner, Release teams, Client and related Marketing Services teams to ensure successful campaign execution.
• Recognizes opportunities for expansion of existing services and / or potential for new services; leverages SMEs across the organization to aide in sales opportunities.
• Evaluates and streamlines business processes to maximize efficiency and effectiveness as it relates to campaign operations and execution.
• Participates in strategic planning meetings with the client and manages resource utilization and forecasting demand; ability to prioritize based on clients business goals.
• Participates in knowledge sharing across the Marketing Services practice, specifically with other Campaign Program Managers.

Basic Qualifications :

• Minimum of 7-8 years of experience in a marketing services delivery role within Direct Marketing, Campaign Management, Marketing Service Provider, Marketing Agency, and / or Marketing Operations.
• Minimum of 2 years in a management position managing a team of global marketing services professionals.
• Minimum of 5 years in a client-facing role.
• Minimum of 3 years of experience with transactional databases and marketing automation platforms / technologies; e.g. Salesforce Marketing Cloud / Exact Target, Adobe Campaign, IBM Campaign / Unica, Siebel-Marketing, Oracle-CRM-Marketing, SAP-CRM-Marketing, Eloqua, Marketo.

Preferred Qualifications :

• Experience across multiple verticals, e.g. Life Sciences, Retail, Financial Services.
• Understanding of marketing strategy with experience in targeting, segmentation, test / control design, campaign analytics, prospect and customer lifecycles.
• Experienced in the relationship between marketing strategy, customer data, segments, channel, creative, content, and offers and how they interact to drive desired business outcomes.
• Ability to evaluate concepts and present recommendations to senior leadership.

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