Product Marketing Director
VirtualVocationsAmarillo, Texas, United Statesjob_description.job_card.30_days_ago
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job_description.job_card.job_description
A company is looking for a Product Marketing Director to shape product positioning and drive market engagement.
Key Responsibilities
Develop clear and compelling product positioning and messaging tailored to higher education stakeholders
Lead go-to-market plans and drive post-launch adoption strategies based on data insights
Create sales enablement tools and collaborate with Sales to improve win rates and speed up sales cycles
Required Qualifications
8+ years of experience in B2B SaaS marketing, with 5+ years in Product Marketing
Proven track record of leading high-impact product launches with measurable outcomes
Experience in creating effective sales tools with high field adoption rates
Strong analytical skills with experience in win / loss analysis and competitive tracking
Familiarity with product-led growth strategies and in-product messaging tools
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Director Product Marketing • Amarillo, Texas, United States
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