Department : Kelvin Group
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Employment Type : Full Time
Location : Wilmington, MA
Compensation : $75,000 - $85,000 / year
Description
Kelvin Group is adding a Marketing Manager to our team! The Marketing Manager will be responsible for :
- Collaborate with internal teams to gather relevant content and transform into engaging and impactful materials for social media, collateral, presentations, email blasts, case studies, and more.
- Maintain a high standard of content quality and consistency across all marketing channels.
- Maintain company-wide social media calendar, ensuring timely and relevant posts across platforms.
- Execute social media campaigns to enhance online visibility and engage with target audiences, customers, vendors, etc.
- Monitor and manage membership for industry associations.
- Ensure timely renewals and maintain positive relationships with relevant organizations.
- Lead digital marketing initiatives, including SEO, SEM, and social media campaigns, to increase online visibility and generate leads.
- Monitor and analyze campaign performance using analytics tools.
- Collaborate with the Sales Operations Specialist and business unit sales leaders to conduct a thorough analysis of website traffic to derive valuable insights into user behavior, engagement patterns, and other pertinent metrics.
- Undertake graphic design work for collateral, advertisements, and other marketing materials.
- Ensure all designs align with brand guidelines and project a cohesive brand image.
- Assist in planning and coordinating logistics for tradeshows and events.
- Contribute to the development of marketing materials for event promotions.
- Work closely with various departments to obtain and post content on company intranet.
- Ensure that internal communications are aligned with overall marketing strategies.
- Regularly communicate with business unit sales leaders to identify messaging for business unit specific marketing initiatives.
- Work with various Kelvin departments to maintain brand consistency and compliance with brand guidelines.
- Assist in the creation of employee and customer surveys to gather valuable feedback for continuous improvement.
- Collaborate with the Fleet department on the design of company vehicles.
- Work with printer vendors to execute printed materials in line with the brand.
- Collaborate with Sales Operations Specialist to ensure seamless data flow from CRM to marketing automation platform.
Skills, Knowledge and Expertise
- Bachelor's degree in Marketing, Business, or a related field.
- Minimum 5 years of experience in Marketing related role.
- Proven experience in marketing with a focus on content creation, social media management, and digital marketing.
- Strong graphic design skills using tools in the Adobe Creative Suite (Photoshop, Illustrator, InDesign).
- Excellent organizational and project management skills.
- Strong communication and collaboration abilities.
Benefits
Check out these industry leading benefits :
- Healthcare (medical, dental, vision, prescription drugs).
- Health Reimbursement Arrangement (shared cost deductible).
- Flexible Spending Account.
- Dependent Care Account.
- Accident Insurance.
- Life Insurance.
- AD&D Insurance.
- Short / Long Term Disability.
- Employer matched 401(k) savings plan.
- Paid vacation time.
- Paid sick time.
- Generous paid holiday schedule.
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21 days ago