Marketing Manager

Department : Kelvin Group

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Employment Type : Full Time

Location : Wilmington, MA

Compensation : $75,000 - $85,000 / year

Description

Kelvin Group is adding a Marketing Manager to our team! The Marketing Manager will be responsible for :

• Collaborate with internal teams to gather relevant content and transform into engaging and impactful materials for social media, collateral, presentations, email blasts, case studies, and more.
• Maintain a high standard of content quality and consistency across all marketing channels.
• Maintain company-wide social media calendar, ensuring timely and relevant posts across platforms.
• Execute social media campaigns to enhance online visibility and engage with target audiences, customers, vendors, etc.
• Monitor and manage membership for industry associations.
• Ensure timely renewals and maintain positive relationships with relevant organizations.
• Lead digital marketing initiatives, including SEO, SEM, and social media campaigns, to increase online visibility and generate leads.
• Monitor and analyze campaign performance using analytics tools.
• Collaborate with the Sales Operations Specialist and business unit sales leaders to conduct a thorough analysis of website traffic to derive valuable insights into user behavior, engagement patterns, and other pertinent metrics.
• Undertake graphic design work for collateral, advertisements, and other marketing materials.
• Ensure all designs align with brand guidelines and project a cohesive brand image.
• Assist in planning and coordinating logistics for tradeshows and events.
• Contribute to the development of marketing materials for event promotions.
• Work closely with various departments to obtain and post content on company intranet.
• Ensure that internal communications are aligned with overall marketing strategies.
• Regularly communicate with business unit sales leaders to identify messaging for business unit specific marketing initiatives.
• Work with various Kelvin departments to maintain brand consistency and compliance with brand guidelines.
• Assist in the creation of employee and customer surveys to gather valuable feedback for continuous improvement.
• Collaborate with the Fleet department on the design of company vehicles.
• Work with printer vendors to execute printed materials in line with the brand.
• Collaborate with Sales Operations Specialist to ensure seamless data flow from CRM to marketing automation platform.

Skills, Knowledge and Expertise

• Bachelor's degree in Marketing, Business, or a related field.
• Minimum 5 years of experience in Marketing related role.
• Proven experience in marketing with a focus on content creation, social media management, and digital marketing.
• Strong graphic design skills using tools in the Adobe Creative Suite (Photoshop, Illustrator, InDesign).
• Excellent organizational and project management skills.
• Strong communication and collaboration abilities.

Benefits

Check out these industry leading benefits :

• Healthcare (medical, dental, vision, prescription drugs).
• Health Reimbursement Arrangement (shared cost deductible).
• Flexible Spending Account.
• Dependent Care Account.
• Accident Insurance.
• Life Insurance.
• AD&D Insurance.
• Short / Long Term Disability.
• Employer matched 401(k) savings plan.
• Paid vacation time.
• Paid sick time.
• Generous paid holiday schedule.

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